Shobido Co., Ltd. (Headquarters: Minato-ku, Tokyo; President: Masahide Terada), a company that plans, manufactures, and sells cosmetics, beauty accessories, fashion accessories, character goods, and contact lenses, is rolling out the Red Shirt Friends Series to mark the 100th anniversary of the original Winnie the Pooh, along with a matching Outfit-Swap Hand Cream Series that shares the same artwork. The Red Shirt Friends Series launched on July 10, 2026, with the rest of the lineup releasing on a rolling basis from July 28, 2026.
The new lineup shows the friends of the Hundred Acre Wood dressed in red shirts to match Pooh, across a lineup of hair clips, key charms, pouches, and a drawstring bag, all finished with vivid red fabric and sparkling gold glitter. The Outfit-Swap Hand Cream, which uses the same artwork, comes in seven random covers made of a fluffy fabric that can be swapped on and off like an outfit, letting fans enjoy dressing up Pooh's friends. The honey-scented cream also comes with a keychain attachment, making it a practical item to bring along on outings, and a cheerful way to mark the character's 100th anniversary.
Product Lineup
Glitter Front Hair Clip — Winnie the Pooh — ¥770 (tax included)
6 designs, random
Key Charm — Winnie the Pooh — ¥2,750 (tax included)
Tissue Pouch — Winnie the Pooh — ¥2,530 (tax included)
Mini Pouch with Carabiner — Winnie the Pooh — ¥3,080 (tax included)
Square Pouch — Winnie the Pooh — ¥2,860 (tax included)
Drawstring Pouch — Winnie the Pooh — ¥3,080 (tax included)
Outfit-Swap Hand Cream — Winnie the Pooh — ¥1,430 (tax included)
Moisturizing ingredients: glycerin, ceramide NP, sodium hyaluronate, honey, shea butter, jojoba seed oil
7 fluffy outfit covers, random — one is included per unit — comes with a keychain attachment — honey scented
Pooh
Piglet
Eeyore
Tigger
Rabbit
Kanga and Roo
Owl
© Disney. Based on the "Winnie the Pooh" works by A.A. Milne and E.H. Shepard.
Where to Buy
The collection is available at variety stores, discount stores, and drugstores nationwide, as well as on the Shobido ONLINE STORE: https://www.sho-bionlinestore.jp/c/character/disney/pooh
Please note that release dates may vary slightly depending on circumstances, and some stores may carry the items on different dates.
