The first collaboration collection between Little Princess CELFORD, a new line for dogs and cats born from the fashion brand CELFORD (セルフォード), and Hello Kitty, titled "CELFORD♡HELLO KITTY," goes on sale in limited release on Thursday, November 5, 2026. It is sold at sanrio house stores and on the sanrio house official online store. sanrio house is a brand developed by Mash Style Lab (株式会社マッシュスタイルラボ) and supervised by Sanrio Co., Ltd.
Little Princess CELFORD launched in October 2026 as a new CELFORD line with an elegant, refined style. The collaboration collection has two dogwear styles and a walking bag, and the lineup also lets owners enjoy matching outfits with CELFORD women's wear. The collection brings CELFORD's elegant style together with Hello Kitty to make everyday time with a dog a little more special.
Lineup
Hello Kitty Knit Pullover
- Price: ¥13,200
- Colors: Pink / Black (PNK / BLK)
- Sizes: S / M / L
This elegant cable-knit dress is decorated with eye-catching Hello Kitty ribbon motifs. Plenty of gathered tulle is attached to the hem, giving it a dress-like silhouette. Original metal buttons engraved with the CELFORD logo and a collaboration logo embroidered on the back are also highlights.
The design matches the women's cardigan sold at CELFORD, so owners can enjoy matching outfits with their dogs.
Walking Bag
- Price: ¥12,100
- Colors: Off-white / Pink / Black (OWHT / PNK / BLK)
- Size: F
This tote bag features original quilting that combines Hello Kitty's ribbon motif with the CELFORD logo. A three-dimensional ribbon charm and a jeweled button add an elegant, glamorous touch.
It has a plump shape and a detachable, length-adjustable shoulder strap for 2-way use. Pockets on the outside and inside and a magnetic button that opens and closes smoothly make it highly functional. It can be used in a wide range of situations, from walks with a dog to daily outings.
Hello Kitty Quilted Blouson
- Price: ¥10,560
- Colors: Off-white / Pink / Black (OWHT / PNK / BLK)
- Sizes: S / M / L
This padded blouson has an elegant sheen like that of polarized pearl. The black version has a matte texture, giving it the refined look CELFORD is known for. Original quilting that incorporates Hello Kitty's ribbon motif adds a subtle touch of glamour.
The inside is lined with boa fabric to keep dogs warm on outings in the cold season. Original metal buttons engraved with the CELFORD logo and a collaboration logo embroidered on the back are also highlights, making this a piece that brightens autumn and winter outings with a dog.
Where to Buy
sanrio house Stores
| Store | Release date and time | Address |
|---|---|---|
| sanrio house Lumine Shinjuku 2 | Thursday, November 5, 2026, 11:00 AM | Lumine Shinjuku, Lumine 2, 2F, 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022 |
| sanrio house LUCUA Osaka | Thursday, November 5, 2026, 10:30 AM | LUCUA Osaka 6F, 3-1-3 Umeda, Kita-ku, Osaka 530-8558 |
| sanrio house Nagoya PARCO (new store) | Thursday, November 5, 2026, 10:00 AM | Nagoya PARCO West Building B1F, 3-29-1 Sakae, Naka-ku, Nagoya, Aichi |
To ease crowding, visits to the stores are handled by numbered ticket distribution. Please check the official social media accounts for details before visiting.
Official Online Store
- Release date and time: Thursday, November 5, 2026, 12:00 PM (noon)
- URL: https://mashstylelab.jp/sanriohouse/Form/Product/ProductList.aspx?shop=0&pgi=SRH261102celford&plan=SRH261102celford
The collection is not sold at the CELFORD official online store or at CELFORD directly operated stores. Please note this in advance.
sanrio house Official Links
- Brand site: https://mashstylelab.jp/sanriohouse/
- Instagram: https://www.instagram.com/mash_sanriohouse_official/
- X: https://x.com/mashsanriohouse
- LINE: https://lin.ee/hdUxFKM
