SINN PURETÉ (manufactured and sold by Anais Company, Shibuya, Tokyo; distributed by JIMOS, Fukuoka) is giving its popular skin-perfecting serum foundation, the Ambitious Beauty Serum Foundation, an upgrade with improved beauty ingredients. The renewed formula launches early on September 9, 2026 (Wednesday), ahead of a general release on October 28 (Wednesday).
- General release: October 28, 2026 (Wednesday), at other retailers
- Early release: September 9, 2026 (Wednesday), at the SINN PURETÉ official online store, department stores, Cosme Kitchen, Biople, Biop, hair salons, and the @cosme EC store
Availability may vary by store, so please check with individual retailers.
An Upgraded Formula for a Popular Serum Foundation
SINN PURETÉ／Ambitious Beauty Serum Foundation a (4 shades)
00 Bright Pink Beige / 01 Bright Beige / 02 Slightly Bright Beige / 03 Ochre Beige
30g, ¥6,930 (tax included), SPF50+, PA+++
SINN PURETÉ's popular skin-perfecting serum foundation, the Ambitious Beauty Serum Foundation, has been renewed with upgraded beauty ingredients.
The formula now contains double the starfish extract1, a key beauty ingredient, along with a neuropeptide2 that targets expression lines formed by facial habits, and three types of plant-derived PDRN*3 that help give skin a plump, firm appearance.
While keeping the appeal of a serum foundation, the beauty ingredients have been further strengthened, caring for skin during makeup wear while guiding it toward a lively, firm, radiant finish.
Product Details
1. Double the Starfish Extract, Now 30 Beauty Ingredients
The formula contains double the amount of starfish extract1, which works like retinol and is known for its remarkable regenerative power, along with a neuropeptide2 that targets expression lines formed by facial habits, and three types of plant-derived PDRN*3 that help give skin a plump, firm appearance. While keeping the appeal of a serum foundation, the beauty ingredients have been further strengthened, caring for skin during makeup wear while guiding it toward a lively, firm, radiant finish.
*1 Saponin, sea water, glycerin *2 Dipeptide diaminobutyroyl benzylamide diacetate *3 Centella asiatica leaf/stem extract, panax ginseng root extract, lotus leaf extract, DNA-Na
2. A Proprietary Technique for Radiance and Coverage
This serum foundation is formulated with 99.4% naturally derived ingredients and 30 beauty serum ingredients. To achieve a radiant, lightweight yet high-coverage, seamless finish, all of the powders used are flat, plate-shaped particles, and the color pigments are milled down to an ultra-fine size.
3. A Texture That Melts Into Skin
The formula aims to make the time spent applying makeup feel mindful, pursuing an exceptional texture. Oils of different textures are blended at a golden ratio of 1 to 5, creating a smooth feel that invites you to touch your skin again and again.
4. Available in 4 Shades
The foundation comes in four shades, so you can choose the one that best suits your skin tone.
- 00 Bright Pink Beige: Adds a subtle rosy tone while brightening the complexion
- 01 Bright Beige: A brighter standard shade, suited to fairer skin tones
- 02 Slightly Bright Beige: The standard shade, suited to medium skin tones
- 03 Ochre Beige: A muted brightness for a healthy-looking skin tone
5. Longer-Lasting Wear
Compared with the previous formula, the renewed foundation reduces moisture evaporation when used together with powder, helping guard against daytime dryness. It keeps a bright, dewy morning finish looking fresh — without dullness or dryness — for longer.
*Moisture evaporation was measured in a water-filled container for up to 6 hours after application.
Fragrance
Sense and Sensuality — A Scent With Depth
Drawn in by a mysterious, moisture-filled air, you find yourself wandering into a dramatic, dreamlike garden.
Top notes of bergamot and rosemary bring out a light femininity and delicacy, while a sweet, striking contrast of woody and musk notes builds a scent with depth. It lends skin that stays moisturized all day a sense of allure and confidence.
A Dewy, Glowing Finish With a Makeup Sponge
Applying the Ambitious Beauty Serum Foundation with a makeup sponge delivers natural, comfortable coverage together with a dewy, glowing finish. Pairing it with a makeup sponge designed with close attention to detail is recommended to bring out the foundation's adherence, glow, natural skin-like look, and transparency.
Package Renewal and Price Update
Starting September 9 (Wednesday), the container design for the brand's face powder is being renewed, and prices are being adjusted in response to changes in raw material and packaging costs. The content volume and quality remain unchanged. The product now comes with a more refined look.
Previous product
Feather Touching Clarity Powder — ¥5,700 (tax included)
Renewed product
Feather Touching Clarity Powder a — ¥5,940 (tax included)
