Valentine's has evolved into an event where people enjoy "treating themselves" to sweets beyond just chocolate. With recent consumption trends showing willingness to spend on desired items—as seen in the "oshi" (fan devotion) culture—this year's event space offers a wide range of Valentine's-exclusive rare chocolates including Japan-debut brands and limited editions, alongside more accessible baked goods and soft-serve ice cream available to taste at the venue. Furthermore, as a new initiative this year, a Valentine's Project team formed by female employees will execute a "Store-Wide Valentine's" campaign. Chocolates and donuts will be sold for a limited time at event spaces on each floor. The entire store will create excitement for Valentine's, promoting cross-floor customer circulation between traditional floor customers and younger visitors to the event space, while encouraging discovery of new sweets.
6th Floor Event Space – Chocolate Paradise 2026
- First Half: January 20 (Tuesday) to 29 (Thursday) / Second Half: January 31 (Saturday) to February 14 (Saturday)
- 10:00 AM to 8:00 PM (until 5:00 PM on January 29 (Thursday), until 7:00 PM on February 14 (Saturday))
- Participating Brands: First Half 69 / Second Half 88 / First-Time Brands 27
Products Selected by Sogo Chiba Store Buyers in France and Top Recommendations
[Debut – Full Period] Yvan Chevalier [France]
★ Yvan Chevalier – National Best Craftsman (M.O.F – Meilleur Ouvrier de France)
"The sweet-salty balance of the sablés is addictive. I tasted them locally and was moved by their deliciousness—I knew they would sell!"
- Sablé au Chocolat (1 box) ¥4,860 ※Limited 200 boxes [Photo bottom]
Features a salty accent, coated with milk and bitter chocolate. - Assorted Chocolates 8 pieces (1 box, 8 pieces) ¥5,940 ※Limited 50 boxes [Photo top]
Assortment featuring new jasmine tea and lime cinnamon pieces alongside classic flavors.
[Debut – Full Period] Laurent & Kyoko Duchêne [France]
★ Laurent Duchêne – National Best Craftsman (M.O.F – Meilleur Ouvrier de France)
★ Kyoko Duchêne – 10 consecutive years receiving the Award des Incontournables (Best Chocolate Shop) from C.C.C. (French chocolate enthusiast association).
"Chocolates using ingredients familiar to Japanese palates—I wanted to convey this couple's dedication to Japan!"
- Ganache Assortment (1 box, 8 pieces) ¥5,940 ※Limited 100 boxes [Seibu/Sogo Exclusive] [Photo bottom]
A French marriage with ingredients familiar to Japan like yuzu, matcha, and buckwheat. - Sablé Assortment (1 box, 16 pieces) ¥5,940 [Photo top]
[Debut – Full Period] Japan Juice [Kyoto]
"Using domestic citrus fruits with a philosophy of revitalizing agricultural regions—as a former produce manager, I deeply resonate with this. I hope customers enjoy choosing, starting from just one bag!"
- Vaste Terrain (1 box, 1 slice × 1 bag, 10g peel × 5 bags) ¥2,970
Selling 3 Japan-Debut Brands
[Japan Debut – Full Period] Maison Constanti [France]
- Traditional 2-Piece Box (1 box) ¥1,620
Milk chocolate and dark chocolate berets. With one bite, the rich flavors of the Ossau Valley spread. - Pistachio and Cherry 2-Piece Box (1 box) ¥1,620 ※Limited 100 boxes each [Seibu/Sogo Exclusive]
Two exquisite pieces where the spice of pistachio and chili meets the melting sweetness of cherry.
[Japan Debut – Full Period] Le Jardin Sucré [France]
- Sarrasin Beurre Salé Praliné (1 piece, 100g) ¥5,400 ※Limited 50 boxes
Buckwheat and salted butter caramel praline chocolate featuring Le Jardin Sucré's logo motif.
[Japan Debut – Full Period] Philippe Tayac [France]
Through beautiful and generous desserts, he embraces a unique vision of confectionery that brings joy and evokes emotion.
- Chocolat Dubai des Gilles (1 piece, 140g) ¥5,400 ※Limited 30 pieces
Dubai-style chocolate with smooth milk chocolate filled generously with pistachio praline and feuillantine for a luxurious taste.
Expanding World of Sweets – Crepes, Baked Goods with Chocolate, Japanese Sweets to Enjoy at the Venue
[Debut – First Half] SOCHER
- Chiba Strawberry Millefeuille Crepe (1 piece) ¥1,350 ※Sogo Chiba Store Exclusive
Chiba-grown strawberries with crispy pie crust, custard cream, whipped cream, and vanilla ice cream combination.
[Debut – First Half] Yakiimo-dokoro DoCo? Nibangkan
- Berry Montblanc Soft (1 piece) ¥1,100
Forbidden deliciousness led by melted butter and coarse salt. Soft-serve ice cream topped with yaki-imo (roasted sweet potato) concentrated sweetness mont blanc. Finished with white chocolate-coated strawberries.
[First Half] Pierre Marcolini
- Soft Serve Framboise (1 piece) ¥918
Rich soft chocolate using original couverture combined with raspberry sauce and raspberry crispy.
[First Half] Flower Picnic Cafe
- Edible Flower Cupcakes 4-Piece Set (1 set, 4 pieces) ¥2,900
Carrot and chocolate cakes using Hokkaido wheat. Decorated with butter cream flowers, featuring rich yet light taste.
[First Half] Chomitsu Yakiimo pukupuku
- Imokawa-yaki (1 piece) ¥378
[Debut – Full Period] G Butters
- G Butters Financier (1 box, 6 pieces) ¥2,700
Moist batter with fragrant fermented butter financiers. Rich noir with spreading cacao flavor and beautiful amber assortment.
[Debut – Full Period] New York Perfect Cheese
- New York Perfect Cheese (1 box, 12 pieces) ¥1,944
Gouda cheese-infused langue de chat batter wrapped around cream and cream cheese white chocolate.
[Debut – Second Half] Beyond Sweets
- Fig Chocolat Terrine (1 piece, approx. 13cm) ¥2,160
Rich terrine with melting chocolate combined with enjoyable texture of stewed fig.
[Debut – Full Period] Niwa Niwa
- Soyokaze no Bouquet L (1 box, 12 pieces) ¥2,700
Colorful chocolate assortment like a bouquet of garden flowers swaying in the breeze. Each piece offers different flavors.
[Full Period] Pierre Marcolini
- Création 9 pieces (1 box, 9 pieces) ¥4,320 [Seibu/Sogo Exclusive]
Combining chocolate with fruits, spices, and flowers to express unique flavors, textures, and aromas.
Store-Wide Valentine's
[Debut] Mary Chocolate – Nacht Labyrinth
Period: January 20 (Tuesday) to 26 (Monday)
Location: 1st Floor Station-side Main Entrance Special Space
- Mēares Mythes (Sea Mythology) (1 tin, 12 pieces) ¥2,916
Through the "Nacht Labyrinth" (night labyrinth) that you wander into, away from everyday life, this chocolate series tickles curiosity and excites the heart.
And the Fritte
Period: January 27 (Tuesday) to February 2 (Monday)
Location: 1st Floor Station-side Main Entrance Special Space
- SPECIAL GIFT BOX (65g × 2 pieces) ¥1,801
Combination of potato snack dry fritte and chocolate. Perfect balance of salty and sweet.
[Debut] la ai mama kitchen
Period: January 20 (Tuesday) to 26 (Monday) ※Until 5:00 PM on final day
Location: 2nd Floor Event Space
- Various Malasadas (each 1 piece) from ¥290
Handmade malasada specialty shop with locations in Ichikawa City and Narashino City.
[Debut] Weeken' Donuts
Period: January 27 (Tuesday) to February 2 (Monday) ※Until 5:00 PM on final day
Location: 2nd Floor Event Space
- Various Donuts (1 piece) from ¥270
Donut specialty shop in Chiba City. Rice flour French crullers are popular. Selling items like sweet potato French crullers.
Fictional Patisserie – Shiroishi Yougashiten
Period: January 20 (Tuesday) to February 2 (Monday) ※Until 5:00 PM on final day
Location: 3rd Floor Central Escalator Front West Side Special Space
- Shiroishi Yougashiten Cookie Tin (1 tin) ¥3,201
Brand featuring stories with mysterious residents and confectionery motifs. Selling cookies with commitment to Hokkaido ingredients.
caica
Period: January 20 (Tuesday) to February 2 (Monday) ※Until 5:00 PM on final day
Location: 3rd Floor Central Escalator Front West Side Special Space
- Florentine Chocolat Sandwich (1 box, 4 pieces) ¥1,296
Nut confectionery specialty shop developing sweets that bring out nut possibilities. Selling rich three-layer florentines and moist textured brownies with chocolate chips.
Depachika Valentine's – Basement Food Floor
Mon Loire
- Truffle Gift Box (1 box, 10 pieces) ¥2,808
Wittamer
- Tarte au Chocolat (1 box, 5 pieces) ¥1,132
Press Butter Sand
- Butter Sand Raspberry Chocolat (1 box, 5 pieces) ¥1,512
Tsujiri Heibei Honten
- Uji Matcha Nama Chocolate (1 box, 18 pieces) ¥2,160
Patisserie GIN NO MORI
Period: January 20 (Tuesday) to February 2 (Monday)
Location: Basement Station-side Main Entrance Front Special Corner
- Mori no Megumi Cookie Petit Bois Store-Limited Tin (various 1 tin) ¥1,890
Western confectionery specialty shop where you "feel the forest" through sweets using forest bounty. Selling various cookie tins.
Baton d'Or (Premium Stick Sweets)
Period: January 20 (Tuesday) to February 2 (Monday)
Location: Basement Station-side Main Entrance Front Special Corner
Shinjuku Takano (Cream Bread)
Period: January 27 (Tuesday) to February 2 (Monday)
Location: Basement Station-side Main Entrance Front Special Corner
Hotel New Otani Makuhari Patisserie SATSUKI (Seasonal Cakes, Chocolate)
Period: February 10 (Tuesday) to 16 (Monday)
Location: Basement Central Escalator Front Western Confectionery Side Special Space
Sogo & Seibu Co., Ltd. – Sogo Chiba Store
Business Hours: 10:00 AM to 8:00 PM
https://www.sogo-seibu.jp/chiba/
Chocolate Paradise 2026
https://www.sogo-seibu.jp/chiba/topics/valentine-2026
