A new autumn flavor is joining the Starbucks® Chilled Cup lineup in Japan. The Starbucks® Joyful Harmony Tea Latte (スターバックス® ジョイフルハーモニーティーラテ) goes on sale for a limited time from October 13 (Tuesday), brought to market by Starbucks Corporation and Suntory Beverage & Food.
A Fruity Apricot Tea Latte for the Start of Autumn
What's inside
The drink starts with a black tea base, blended with the deep flavors and fragrant aromas of oolong tea and jasmine, and finished with the rich aroma of apricot. The fruity taste, reminiscent of fully ripened apricots, layers with the body of the tea and creamy milk, leaving a varied aftertaste with each sip. It is meant as a relaxing break for the time of year when the first hints of autumn appear.
The packaging
The package is built around calm colors that suggest the arrival of autumn, with gold and warm shades as accents to express the many layers of flavor. Illustrations of jasmine flowers, tea leaves and apricots are spread across the design, so the fragrance of the drink can be felt visually as well.
Food Pairing Recommended by the Product Developer
A food that pairs well with a drink can bring out the flavor of both, and may even lift the whole drinking experience. The recommended combination to enjoy with the Joyful Harmony Tea Latte comes from ケニー・バレンタ of Global Channel Development R&D at Starbucks Coffee Company, who works on product development at the company's headquarters in Seattle, USA.
Sweet Potato Mont Blanc
The gentle sweetness and smooth texture of a sweet potato mont blanc are set off by the creamy milk and fragrant tea of the Joyful Harmony Tea Latte. The floral aroma of jasmine and the fruity, apricot-like notes overlap with the soft, fluffy flavor of autumn sweet potato, creating a deep and rich taste. The two bring out each other's appeal, with layer after layer of flavor spreading out.
The Starbucks® Chilled Cup series was first sold in Japan in September 2005, ahead of the rest of the world, and has been popular with many customers for more than 20 years.
Under the brand message "このひとくちと。-STARBUCKS® CHILLED CUP-" ("This One Sip. -STARBUCKS® CHILLED CUP-"), the series aims to bring a rich, indulgent moment and a satisfying pause to everyday life with every sip.
With the launch of the Joyful Harmony Tea Latte, the series continues to evolve by offering experiences full of the newness, excitement and surprise that are characteristic of Starbucks.
Product Details
| Item | Details |
|---|---|
| Product Name | Starbucks® Joyful Harmony Tea Latte |
| Volume | 200ml cup |
| Suggested Retail Price (excl. tax) | ¥230 |
| Best Before | 18 days |
| Release Date | October 13 (Tuesday) |
Available at Seven-Eleven and other stores nationwide. Some stores may not carry the product.
