Tamagotchi turns 30 on November 23, 2026, and 7-Eleven stores nationwide are celebrating with a collaboration fair that starts in stages on Friday, November 13. The fair includes Tamagotchi-inspired collaboration products, a campaign that gives limited goods with qualifying purchases, a Tamagotchi LINE campaign, and several other events running at the same time.
Official fair site: https://www.sej.co.jp/cmp/tmgt2611/collabo/
Six Tamagotchi 30th Anniversary Collaboration Products
Six collaboration products go on sale, each expressing the personality of a popular Tamagotchi character. Care has gone into the ingredients and textures as well as the looks, and the lineup ranges from prepared foods to sweets.
Sale dates may vary by store.
Mametchi Custard & Milk Cream Crepe (まめっちのカスタード&ミルククリームクレープ)
- Price: 198 yen (213.84 yen including tax)
- On sale: from Tuesday, November 10, in stages
- Sales area: nationwide
A classic crepe that wraps milk cream and custard in a pale cream-colored dough inspired by Mametchi (まめっち).
Strawberry Sauce and Milk Dorayaki (みゃおっちのいちごソースとミルクのどら焼)
- Price: 220 yen (237.60 yen including tax)
- On sale: from Tuesday, November 10, in stages
- Sales area: nationwide
A dorayaki that sandwiches strawberry sauce with a pleasant balance of tartness and sweetness and smooth milk whipped cream between chewy pink dorayaki pancakes inspired by みゃおっち.
Everyone Gather Round! Egg Salad Roll (みんなしゅ～ご～！たまごサラダロール)
- Price: 138 yen (149.04 yen including tax)
- On sale: from Thursday, November 12, in stages
- Sales area: nationwide except Okinawa Prefecture
The Tamagotchi characters all gather on this roll. Rich egg salad is piped into a moist coppe bun (コッペパン) for a gentle flavor.
Tamagotchi Cheese Meat Bun (たまごっちのチーズ肉まん)
- Price: 184 yen (198.72 yen including tax)
- On sale: from Tuesday, November 10, in stages
- Sales area: nationwide
The steamed bun is perfectly round like べびまるっち, and one of four Tamagotchi designs is printed on it at random. It combines melty cheese with a meat bun and is available in limited quantities.
Mimitchi's Favorite Vegetable Sticks, Savory Carrot Mayo with Grated Apple (みみっち大好き野菜スティック おろしりんご入りにんじんの香味マヨ)
- Price: 398 yen (429.84 yen including tax)
- On sale: from Wednesday, November 11, in stages
- Sales area: nationwide
Vegetable sticks that Mimitchi (みみっち) loves, eaten with a fruity savory mayo sauce. They come with a yellow egg inspired by the color of とことこヤング.
Seven Premium Oyajitchi's Street-Stall Oden (セブンプレミアム おやじっちの屋台おでん)
- Price: 398 yen (429.84 yen including tax)
- On sale: from Thursday, November 12, in stages
- Sales area: nationwide
Inspired by the tasty oden served at the oden stall run by Oyajitchi (おやじっち). Five kinds of ingredients are infused with the savory flavor of dashi for a comforting oden.
Tax-included prices are calculated at the reduced 8% consumption tax rate.
Get Limited Tamagotchi Goods with Qualifying Purchases
Buy qualifying sweets, ice cream, drinks, and more to receive limited Tamagotchi goods, first come, first served. Each campaign ends when its prizes run out, and the quantities below are per store.
Gum
- Campaign period: from Thursday, November 12 (ends when prizes run out)
- Qualifying purchase: 3 qualifying items bought at the same time (any combination)
Prize: Slider Pouch (スライダーポーチ)
- Quantity: 5 designs with 4 pieces each per store, first 20 pieces
- Size: W100 × H80 mm
- You can choose your favorite design.
Ice Cream
- Campaign period: from Thursday, November 12 (ends when prizes run out)
- Qualifying purchase: 2 qualifying items bought at the same time (any combination)
Prize: Clear Card (クリアカード)
- Quantity: 5 designs with 3 pieces each per store, first 15 pieces
- Size: W59 × H86 mm
- You can choose your favorite design.
Drinks
- Campaign period: from Tuesday, November 17 (ends when prizes run out)
- Qualifying purchase: 2 qualifying drinks bought at the same time (any combination)
Prize: Gotchi Card (ごっちカード)
- Quantity: 6 designs with 8 pieces each per store, first 48 pieces
- Size: W59 × H86 mm
- You can choose your favorite design.
Snacks
- Campaign period: from Thursday, November 19 (ends when prizes run out)
- Qualifying purchase: 2 qualifying items bought at the same time (any combination)
Prize: Sticker
- Quantity: 4 designs with 6 pieces each per store, first 24 pieces
- Size: W84 × H60 mm
- You can choose your favorite design.
Tamagotchi LINE Campaign
In the Tamagotchi LINE Campaign, you earn points by visiting 7-Eleven stores and scanning a QR code, or by spending 550 yen or more (tax included, excluding tobacco) in a store, and then collect digital stickers. You can choose from 50 kinds of Tamagotchi digital stickers to create your own original image, and the finished image can be downloaded. Collecting digital stickers also gives you a chance to win original pair pajamas or a free coupon in a prize draw.
- Campaign period: Friday, November 13 – Wednesday, December 2, 2026 (20 days only)
- Deadline for entering the draw and creating an original image: Tuesday, December 8, 11:59 PM
Notes:
- Under youth protection ordinances, scanning the QR code between 10:00 PM and 4:59 AM does not earn points.
- To prevent fraud, scanning a QR code anywhere other than the applicable stores (for example, from a photo taken with a smartphone) does not earn points.
How to Participate
1. Add the official 7-Eleven LINE account as a friend (first time only)
The official 7-Eleven LINE account is available here: https://www.sej.co.jp/sns/
2. Earn points
- Visit a store (1 point): Scan the QR code in a 7-Eleven store. You can earn points once per day.
- Buy qualifying items (3 points): Spend 550 yen or more (tax included, excluding tobacco), then take a photo of the receipt and upload it.
3. Exchange points for digital stickers
One point can be exchanged for one digital sticker. You can pick your favorite design from all 50 kinds.
4. Choose a backing sheet and place the stickers to create your own original wallpaper
5. Download or print your original wallpaper as an image
You can download the finished wallpaper image, print it with Net Print (ネットプリント) if you like, or share it on X.
Enter a Draw for Limited Goods
You earn draw tickets according to the number of Tamagotchi digital stickers you have collected. If you complete all 50 kinds, you can enter a total of 3 times.
- Draw period: Friday, November 13 – Tuesday, December 8, 2026
Prize: Original Pair Pajamas (オリジナルペアパジャマ), 300 winners (600 pieces in total)
Pajamas in an original design made only for this fair, so you can spend bedtime with the Tamagotchi characters.
Prize: Free coupon for a collaboration product or sweets (コラボ商品またはスイーツ無料クーポン), 3,000 winners
A free coupon that can be used on qualifying Tamagotchi collaboration products or original sweets bearing the "しあわせ食感" mark and priced at 450 yen or less (tax excluded). Products bearing the Seven Premium mark are not eligible.
Exchange Seven Miles for Original Goods in the Seven Mile Program
Accumulated Seven Miles in the Seven Mile Program (セブンマイルプログラム) can be exchanged for original Tamagotchi goods. Two items are offered, one on a first-come basis and one by lottery. Even if you lose the lottery, you still receive an original wallpaper.
- Campaign period: Wednesday, November 18 – Wednesday, December 2, 2026
- Seven Mile Program details: https://www.7mp.omni7.jp/#/
Prize: Original Eco Bag with Pouch (オリジナルエコバック（ポーチ付き）), first 3,000 people, exchanged for 1,480 miles
The eco bag has different designs on the front and back.
Exchanges open on Wednesday, November 18, 2026 at 10:00 AM at the following site: https://www.7mp.omni7.jp/#/reward/detail/650020200307121001
Prize: Seven Mile Program Original Die-Cut Towel (セブンマイルプログラム オリジナルダイカットタオル), 100 winners, lottery entry for 50 miles
An original die-cut towel designed with Mametchi. Each person can enter the lottery once.
Prize for everyone who loses the die-cut towel lottery: Seven Mile Program Original Wallpaper (セブンマイルプログラム オリジナル壁紙), 1 design
Even if you lose the die-cut towel lottery, you will receive this original wallpaper, an original design made only for this fair.
Lottery entries open on Wednesday, November 18, 2026 at 10:00 AM at the following site: https://www.7mp.omni7.jp/#/reward/detail/650020200307120001
Official X Follow & Quote Post Campaign
Follow the official 7-Eleven Japan X account and quote-post the designated post with the designated hashtags (#セブンイレブンで発見たまごっち and #セブたま) and a comment for a chance to win an original gift. 50 winners will be drawn.
- Campaign period: Friday, November 13 – Thursday, November 19 (7 days)
- Official 7-Eleven Japan X account: https://x.com/711SEJ
How to enter:
- Follow the official 7-Eleven X account (@711SEJ).
- Quote-post the official account's "Tamagotchi Fair announcement" post with "#セブンイレブンで発見たまごっち" and a comment.
Another Campaign to Get Original Wallpapers
Everyone who takes action on the designated posts, which are published every day during the campaign, a total of 3 or more times will receive original wallpapers (5 designs in total) according to the number of actions.
- Campaign period: Friday, November 13 – Thursday, November 19 (7 days)
- Official 7-Eleven Japan X account: https://x.com/711SEJ
How to enter:
- Follow the official 7-Eleven X account (@711SEJ).
- Take action (a like, repost, or quote post) on the designated daily posts a total of 3 or more times during the campaign.
Get ななチキ in "Tamagotchi Paradise - Neon Planets," Released in November
To mark Tamagotchi's 30th anniversary, 7-Eleven is running a tie-up with "Tamagotchi Paradise - Neon Planets." On Saturday, November 21, a shop code will be posted on the official 7-Eleven Japan X account. Entering it into your "Tamagotchi Paradise - Neon Planets" lets you get "ななチキ" inside the Tamagotchi device.
Print Limited Tamagotchi Postcards at In-Store Multi-Copy Machines
Limited-design postcards commemorating Tamagotchi's 30th anniversary will be sold at the multi-copy machines in stores.
Content Print "Tamagotchi" (コンテンツプリント『たまごっち』)
- Price: postcard, 200 yen each (tax included)
- Sales period: Monday, November 23 – Thursday, December 31, 2026
- Designs: 8 postcard designs in total
- Content Print (Seven Print) page: https://www.sej.co.jp/products/bromide/tgbromide2611/?utm_source=prtimes&utm_medium=release&utm_campaign=bromide_tgbromide2611
Product details will be published from 12:00 AM on Monday, November 16.
More Tamagotchi Products in Stores
Ichiban Kuji and many other Tamagotchi-related products will be sold in stores. Together with the campaigns, the 30th anniversary will be celebrated in various sections of the store so that visitors can enjoy the world of Tamagotchi.
Examples of 7-Eleven-Exclusive Products
Left: Original Tamagotchi Gourmet Star (オリジナルたまごっちグルメスター), 7-Eleven exclusive
- Price: 2,800 yen (3,080 yen including tax)
- On sale: from Friday, November 13, in stages
- Sales area: nationwide
A Tamagotchi with a limited design that uses 30th anniversary commemorative art. Release dates and times may differ by store.
Right: Tamamori Seal Refill Gourmet Planet Set (たまもりしーるリフィルグルメのわくせいセット), 7-Eleven exclusive
- Price: 580 yen (638 yen including tax)
- On sale: from Friday, November 13, in stages
- Sales area: nationwide
A set of puffy stickers that can be peeled off and reapplied, plus a refill, using 30th anniversary commemorative art. Release dates and times may differ by store.
Ichiban Kuji Tamagotchi (一番くじ Tamagotchi ～夜空で発見！？12星座とたまごっち～)
An Ichiban Kuji lottery is also planned to coincide with the fair. It features Tamagotchi x 12 zodiac signs artwork, with a variety of practical prizes unique to Ichiban Kuji. See the special site for details.
- Price: 710 yen (781 yen including tax)
- On sale: from Saturday, November 21, in stages
- Sales area: nationwide
Limited Kalita Collaboration Items at Seven-Net Shopping
Seven-Net Shopping (セブンネットショッピング) sells collaboration items with the coffee brand Kalita (カリタ): a hand-crank coffee mill (コーヒーミル), plus a Kalita three-hole dripper (カリタ式三つ穴ドリッパー) and a mug (マグカップ) created in collaboration with Hasami ware. All are sold by pre-order.
- Pre-order period: Tuesday, November 10, 2026 at 11:00 AM – Sunday, December 13, 2026 at 11:59 PM
- Seven-Net Shopping: https://7net.omni7.jp/general/027016/fair-hobby-tamagotchikalita2611.html
After this period, sales end once the planned quantity is reached. Even during the pre-order period, reservations may close early if the planned quantity is reached. Check the website for the latest information.
Tamagotchi-Wrapped Stores
To coincide with the fair, three stores decorated with Tamagotchi designs ("wrapped stores") will be rolled out in stages across Japan.
| Store | Start date |
|---|---|
| 7-Eleven Nakano Nabeyoko Store (セブン-イレブン中野鍋横店), Tokyo | Friday, November 13, 2026 |
| 7-Eleven Minami 7-jo Store (セブン-イレブン南7条店), Hokkaido | Friday, November 13, 2026 |
| 7-Eleven Osaka Nakanoshima 6-chome Store (セブン-イレブン大阪中之島6丁目店), Osaka | Saturday, November 14, 2026 |
- The image is a rendering of the planned decoration.
- The period and details may change without notice.
- Please do not linger around the stores. When taking photos, be considerate of other customers.
From the Organizer
According to the organizer, the fair was planned for this special 30th anniversary milestone with the hope of bringing excitement and smiles to everyday life through 7-Eleven. It is meant to let adults who were absorbed in raising a Tamagotchi as children feel nostalgic about meeting it again, and to give children who enjoy Tamagotchi today an easy way to join in. The lineup of events and products can be enjoyed across generations, and visitors are invited to spend a special 30th anniversary moment with family and friends.
Notes
- Product designs may change.
- Prices may vary by store.
- Products may no longer be sold at a store once the planned quantity has run out or for other reasons.
- Some products may not be sold at some stores, and product names and specifications may differ by store.
- Images are for illustration purposes.
- Sales area classification for products: https://www.sej.co.jp/products/area/
- The information is current at the time of writing. Check the website for the latest information.
- Please refrain from contacting stores with inquiries.
