Suica Penguin x Yawataya Isogoro Collaboration "Shichimi Garam Masala Can" Coming to Nagano NewDays on March 14

Published: March 11, 2026
Suica Penguin x Yawataya Isogoro Collaboration "Shichimi Garam Masala Can" Coming to Nagano NewDays on March 14

A collaboration between Nagano's long-established shichimi spice shop Yawataya Isogoro and the iconic Suica Penguin character is arriving at NewDays convenience stores across Nagano Prefecture. The "Suica Penguin Shichimi Garam Masala Can" goes on sale on Saturday, March 14, 2026, priced at 800 yen (tax included).

The tin contains 12g of a garam masala blend made with the following ingredients: chili peppers (China, Japan), cumin, coriander, black pepper, clove, cinnamon, and dried citrus peel.

The product will be available at NewDays, NewDays Mini, and NewDays KIOSK stores throughout Nagano Prefecture (some locations excluded). Please note that reservations and holds are not accepted, and the item will not be sold at Yawataya Isogoro's own stores.

Sales Details

  • Release Date: Saturday, March 14, 2026
  • Price: 800 yen (tax included)
  • Contents: 12g garam masala blend (chili peppers, cumin, coriander, black pepper, clove, cinnamon, dried citrus peel)
  • Available at: NewDays, NewDays Mini, and NewDays KIOSK stores in Nagano Prefecture (some locations excluded)

Suica is a registered trademark of East Japan Railway Company. The Suica Penguin is the character of "Suica" by East Japan Railway Company.