New goods from San-X's popular character Sumikkogurashi, themed "Sumikko Namainichi," will go on sale from around early November 2026 at retailers and online shops nationwide.
The theme shows the everyday lives of the Sumikko characters in a gentle, drawing-style touch, with the characters striking a variety of poses unique to this theme.
The lineup covers items that fit into daily life, including stationery, household goods, and plushies, offering relaxing moments with the Sumikko characters in everyday routines.
About the "Sumikko Namainichi" Theme
Sketching Sumikko Namainichi. Dancing, eating, sleeping, spending time with the Minikko, or settling down even more in a corner. Soft, squishy, heartwarming moments of relaxation at home.
For more on the Sumikkogurashi "Sumikko Namainichi" theme, see the following sites.
Product Lineup
The designs capture the everyday lives of the Sumikko characters in a drawing-style touch and are packed with poses unique to this theme. They are not just cute, but also stylish and easy for adults to carry.
Memo Pad (¥385 each, tax included) — PVC cover, 80 sheets with 4 paper designs
Secret Memo (¥275 each, tax included) — 6 designs in total (5 plus 1 secret), 40 sheets with 2 paper designs, comes in an envelope
Postcard Set (¥495 each, tax included) — 5 designs, 1 postcard of each
Funi-Funi Stickers (¥330 each, tax included)
EnerGel Mechanical Pencil (¥550 each, tax included)
EnerGel Ballpoint Pen (¥550 each, tax included)
Ponpon Mini Stamp Set (¥880 each, tax included) — 3 pre-inked stamps
"Nubi-style fabric" × "embroidery" gives a Korean look!
These stylish sewn items were made with the trends in Korean lifestyle goods in mind.
Pen Pouch (¥1,980, tax included) — cotton-polyester, quilted type, embroidered, with metal mascot
Multi Case (¥3,080, tax included) — cotton-polyester, quilted type, embroidered, with inner pocket and metal mascot
Multi Binder (¥2,970, tax included) — cotton-polyester, quilted type, embroidered, with inner pocket, compatible with 6-hole sticker notebooks
Drawstring Bag (¥1,430, tax included) — cotton-polyester, quilted type, double-cord type
Flat Pouch (¥1,100, tax included) — synthetic leather, with metal mascot
Smart Key Case (¥2,530, tax included) — synthetic leather and PVC, with metal mascot, carabiner, and key chain
Shopping Bag with Pouch (¥3,080, tax included) — polyester bag with carabiner, synthetic leather pouch with metal mascot
Tote Bag (¥3,850, tax included) — canvas, embroidered, with outer pocket and polyester mascot
Metal Charm Collection (¥715 each, tax included) — 5 designs, metal, with keychain parts, comes in an envelope
Stainless Tumbler (M) (¥2,970, tax included) — stainless steel, 450 ml capacity. Not microwave or dishwasher safe.
Plush Badge (¥1,320 each, tax included) — polyester, with safety pin
Gyutto Hanging Plushies (¥1,760 each, tax included)
Suyasuya Plushies (¥2,090 each, tax included)
Super Mochi-Mochi Bottom Cushion (¥4,180, tax included) — mochi-mochi material
Notes
- Some items may not be sold at certain stores, or may go on sale at different times.
- Because quantities are limited, items may already be sold out.
- Release dates, designs, and specifications may change or be canceled without notice.
- The images show sample items prepared for photography and may differ from the actual products.
- Items, shipping fees, and purchase conditions at the online shop may differ from those at physical stores.
About Sumikkogurashi
Sumikkogurashi will celebrate its 15th anniversary next year. The character brand was born in 2012 with the keyword "This is where I feel at ease." Its characters and stories are not just cute but also slightly negative and surreal, and they have gained popularity among a wide range of people. On a train, the corner seats fill up first, and at a cafe, many people want to secure a corner seat if they can. The Sumikko characters embody this feeling shared by many people in Japan.
