Suntory Food International will launch a renewed package design for the "Ouchidrinkbar" series on February 17th (Tuesday), featuring four concentrated beverage products: POP Melon Soda, C.C. Lemon, Deka Vita C, and Pepsi Cola. Additionally, "Ouchidrinkbar Pepsi Zero," which was released as a limited-edition product in 2025 and received positive feedback, will now be available year-round starting the same day.
The "Ouchidrinkbar" series was created to allow people to easily experience the freshness and enjoyment of a drink bar at home. Many customers have enjoyed customizing beverages to their personal preferences, and the series was recognized as one of the "customizable diluted beverages" in the 10th position of Nikkei Trendy's "2025 Annual Hit Products." In 2025, the series achieved approximately double the sales volume compared to the previous year, maintaining strong performance.
With this package renewal, the design has been enhanced to convey "fun, deliciousness, and peace of mind" that resonates across all generations, from children to adults, to further expand trial usage. Enjoy various arrangements, such as developing original flavors together as a family or adjusting the concentration to your taste.
Package Features
The new package design features the "Ouchidrinkbar" logo prominently at the top, creating a design that conveys enjoyment and peace of mind across generations. A large visual showing the product being mixed with carbonated water is placed in the center, making it easy for even children to understand how to use it while highlighting the appealing taste. The message "Customize to Your Preference!" encourages curiosity about customization.
How to Enjoy Ouchidrinkbar
By mixing Ouchidrinkbar and carbonated water in a 1:4 ratio, you can easily enjoy the authentic taste of each long-selling beverage. You can also try various arrangements, such as mixing with milk or tea, or combining different products and diluting with carbonated water, just like at a family restaurant drink bar.
Additionally, "Ouchidrinkbar Pepsi Cola" pairs well with acidic ingredients, so try creative uses beyond beverages, such as pouring over yogurt or mixing with mayonnaise or ketchup to make dipping sauces.
Recommended arrangement recipes are available on the official "Ouchidrinkbar" Instagram account. Enjoy enhanced flavors with these creative ideas.
▽ Official "Ouchidrinkbar" Instagram
https://suntory.jp/odb/
"Ouchidrinkbar Trial Campaign"
To encourage more customers to try "Ouchidrinkbar" with this renewal, a "Ouchidrinkbar Trial Campaign" will be conducted. Purchase a qualifying product, peel off the eye-catching sticker, and scan the QR code with your smartphone to receive 50 yen in your preferred payment service.
▽ Campaign Period
February 2, 2026 (Monday) 9:00 AM to May 28, 2026 (Thursday) 11:59 PM
▽ Eligible Products
"Ouchidrinkbar" series products (with eye-catching sticker)
▽ Prize
50 yen in your choice of Pay service
▽ How to Enter
Peel off the eye-catching sticker on the product, scan the QR code with your smartphone to automatically launch the LINE app, and proceed to the entry flow. Select your preferred Pay service and receive your 50 yen points via the redemption URL.
※ Up to 5 entries per account
▽ Campaign URL
For detailed campaign information, visit:
https://mobile.suntory.co.jp/cpn/softdrink/ouchidrinkbar/O2602ODB1/
▽ Inquiries
Suntory Campaign Office
TEL: 0120-573-336 (Toll-free, operator support)
Hours: 9:00 AM to 5:30 PM (Excluding weekends, holidays, and year-end/new year holidays)
※ Hours may change depending on circumstances.
Product Details
Product Name, Volume, Suggested Retail Price (excluding tax), Package, Release Date
Ouchidrinkbar POP Melon Soda
Ouchidrinkbar C.C. Lemon
Ouchidrinkbar Deka Vita C
Ouchidrinkbar Pepsi Cola
Ouchidrinkbar Pepsi Zero
340ml PET bottle, 348 yen, 24 bottles per case, February 17th (Tuesday)
Release Region
Nationwide
※ Excludes vending machines.
※ Some stores may not carry these products.
▽ Customer Inquiries
Suntory Customer Center: https://www.suntory.co.jp/customer/
Additional Images
