A new hair color gel that changes your hair color for just one day is arriving. SUPIYA Hair Color Gel from Shobido Co., Ltd. (headquartered in Minato City, Tokyo) goes on sale on Friday, October 9, 2026, through the company's official online shop, 粧美堂ONLINE STORE.
A Hair Color Change That Comes Out With Shampoo
SUPIYA is a hair color gel that washes out easily with shampoo, so the new color lasts only a single day. The lineup includes 30 shades, ranging from warm tones to cool tones. Fine powder blended into the formula adds a subtle sparkle to hair, making it easy to enjoy a change in nuance.
It suits anyone who wants a one-day makeover for a live show, a music festival, or oshi-katsu (fan activities supporting your favorites). The shades can be matched with friends or switched to fit the mood of the day, so you can try a variety of colors with ease.
The 30 Shades
Product Overview
SUPIYA Hair Color Gel (SUPIYA ヘアカラージェル)
- Price: ¥1,320 each (tax included)
- Shades: 30
- Note: washes off easily with shampoo
- Release date: Friday, October 9, 2026
- Where to buy: 粧美堂ONLINE STORE, the official online shop (https://www.sho-bionlinestore.jp/c/beauty/SPI01571)
