A novel stationery item is arriving from Suzuhiro Kamaboko Co., Ltd. (Odawara, Kanagawa). Dubbed the "Nobi-ru Kamaboko Fusen" (Stretchy Kamaboko Sticky Notes), the product is part of the company's "Kamaboko Goods Development Division" series. When folded, the note forms the plump, rounded silhouette of kamaboko fish cake; when unfolded, the inside serves as a writeable sticky note. It goes on sale Saturday, April 25, 2026.
Stretchy Kamaboko Sticky Notes: Key Features
A sticky note that folds into kamaboko shape
When folded, the note takes on the soft, rounded form of a kamaboko. When unfolded, the inside can be used to write a message. The "fold to hide, unfold to reveal" mechanism adds an element of surprise and delight alongside any written message.
Works as a message card for gifts and souvenirs
The notes can accompany souvenirs or small gifts as a compact message card — ideal for passing along a "thank you" or "great work" in a memorable, playful format. The kamaboko shape gives it a distinctive character, and the size is well-suited for short office memos and desk messages too.
Four designs based on Suzuhiro's signature products
The notes capture the characteristic mountain-crest silhouette of Suzuhiro's board kamaboko, giving them a warm, handcrafted feel. Four design patterns are included, inspired by two of the brand's classic products: "Choutokusen Kamaboko Kokon (Red & White)" and "Choutokusen Date Maki Koko." Each design comes in 5 sheets per pack, for a total of 20 sheets.
Product Details
Product Name: Nobi-ru Kamaboko Fusen (Stretchy Kamaboko Sticky Notes)
Price: ¥770 (tax included)
Contents: 4 designs × 5 sheets (20 sheets total)
Release Date: Saturday, April 25, 2026
Available at:
- Suzuhiro Kamaboko no Sato, Odawara Ekimae Store, Ishibashi Store, Ennoura Store, Gotemba Store, Odawara Dynacity Store, Laska Odawara Store, Laska Hiratsuka Store, Laska Atami Store
- Suzuhiro Kamaboko Online Shop: https://ec.kamaboko.com/shop/
About the Kamaboko Goods Development Division
The "Kamaboko Goods Development Division" is a Suzuhiro project focused on bringing kamaboko into everyday life beyond the dinner table. Kamaboko-themed goods are developed and sold through the brand's stores and online shop. Previous releases — a "Kamaboko Smartphone Stand" (1st release), "Kamaboko Keychain" (2nd release), and "Kamaboko & Chikuwa Towel" (3rd release) — all drew a stronger-than-expected response.
Beyond its flavor, kamaboko is known for its distinctive shape and springy texture. Through everyday goods that can be used or worn, the division continues to work toward raising awareness of Odawara kamaboko and cultivating a growing fan base over the long term.
