A pop-up store based on Tabekko Doubutsu LAND — the immersive indoor event built around Ginbis's long-running Tabekko Doubutsu biscuit brand — is coming to JR Ikebukuro Station for a limited run. The Tabekko Doubutsu LAND POP UP STORE will be open from May 26 (Tuesday) to June 8 (Monday), 2026, at the South Concourse in front of Ikebukuro South Gate (No. 206).
Image is for illustrative purposes.
The store will carry a selection of popular merchandise from the Tabekko Doubutsu LAND gift shop, covering all four past editions of the event held since its debut in 2023 through the most recent summer 2025 run. (Some items may not be available.)
A special purchase bonus is also on offer: customers who spend ¥3,000 or more (tax included) in a single transaction will receive one random "Animal Employee ID Card" (9 types available). Each card comes with a key ring attachment, making it easy to combine with other items. Quantities are limited and available while supplies last. (One bonus item per transaction; totals may not be combined or split.)
Featured Items
Peta-Peta Sticker – 6 types, ¥726 (tax included)
A double-layer sticker made from two overlapping sheets of paper, designed to beg to be stuck on everything. The tactile, three-dimensional finish brings extra charm to the animal characters.
[LAND25] Colorful Mini Pouch – 13 random types (including secrets), ¥500 (tax included)
A small drawstring pouch available in vibrant, pop colors. The random lineup of 13 types includes secret designs, so every purchase comes with a surprise. Works well as a coin purse or accessory pouch, and is also popular among collectors.
[LAND25] Biscuit Metal Charm – 11 random types, ¥500 (tax included)
A rounded metal charm modeled after the Tabekko Doubutsu biscuit shape. Available in 11 random types, including 2 secret designs.
The store will also carry a range of animal-themed accessories and everyday goods from past Tabekko Doubutsu LAND merchandise collections. (Displayed items are a partial selection.)
Event Details
- Store Name: Tabekko Doubutsu LAND POP UP STORE
- Dates: May 26 (Tue) – June 8 (Mon), 2026
- Location: JR Ikebukuro Station, South Concourse, in front of Ikebukuro South Gate (No. 206), 1-28-2 Minami-Ikebukuro, Toshima-ku, Tokyo
- Hours: 10:00 AM – 9:00 PM (Opening day: 1:00 PM / Final day: 6:00 PM)
- Admission: Free
For the latest updates, follow the official Tabekko Doubutsu LAND social media accounts:
- Official X: https://x.com/tabekko_land
- Official Instagram: https://www.instagram.com/tabekko_land/
About Tabekko Doubutsu LAND
Tabekko Doubutsu LAND is an immersive indoor event experience celebrating the world of the Tabekko Doubutsu biscuit brand, featuring photo spots, food and drinks, and merchandise. The event first launched in March 2023 to mark the brand's 45th anniversary, debuting at Gallery AaMo in Tokyo Dome City. This was followed by editions at ASOBUILD in Yokohama from July to September 2023, and again at the same venue in summer 2024 and summer 2025. Cumulative attendance across all four editions has surpassed 320,000 visitors. (Organized and operated by Twin Planet.)
About Tabekko Doubutsu
Tabekko Doubutsu is a biscuit brand from Ginbis, first released in 1978. Positioned as a "parent-child communication biscuit," the Butter Flavor variety features 46 different animal-shaped biscuits, each stamped with the animal's English name. The packaging also includes educational content, with English and Japanese animal names printed on the back. The brand has since expanded into character merchandise, pop-up shops, limited-time events, and films, with a fanbase spanning all age groups.
