The American watch brand TIMEX, whose exclusive distributor in Japan is Ueni Boeki Co., Ltd. (株式会社ウエニ貿易), will release the "1978 Day Date Fume Dial Reissues" (デイデイト フュメダイヤル リイシュー) on Friday, November 6, 2026. Pre-orders open on Wednesday, October 21, 2026.
Drawing on a 1978 archive design, the watch recreates the fumé dial, a style popular in the 1970s. The color on the dial changes in a gradient from the center toward the edge, giving it an expression reminiscent of the aged look of a vintage watch.
"Fumé" is French for "smoke" and refers to the gradient on the dial.

The watch comes in two colors, deep blue and brown. The fumé dial changes its look depending on how the light hits it, adding depth to the classic design.


A Three-Dimensional Look From the Domed Crystal and 37mm Cushion Case
The domed crystal reflects light well and, together with the gradient of the fumé dial, brings out a three-dimensional appearance.
The case measures 37mm in diameter. It is compact enough to sit comfortably under a cuff, while the substantial stainless steel case gives the watch a strong presence.

A day-date function sits at the 3 o'clock position, so the date and day of the week can be checked at a glance. It is a practical feature that keeps the balance of the classic 1970s design intact.
A Nostalgic Yet Fresh "Retro Elegance"
The 1970s-style fumé dial, cushion-shaped case, domed crystal, and croc-embossed leather strap work in harmony. Together they express a vintage-style "retro elegance" that feels nostalgic yet blends naturally into modern styling.
It is a timeless vintage-style watch that adds depth and refinement to everyday looks.

Product Details
1978 Day Date Fume Dial Reissues
(1978 デイデイト フュメダイヤル リイシュー)
Release Date: Friday, November 6, 2026
Pre-orders Open: Wednesday, October 21, 2026
Special Page: https://www.timexwatch.jp/c/topics/1978_Day_Date_Fume_Dial_Reissues
TW2Y87100 Blue
Price: ¥30,800 (tax included) / ¥28,000 (excluding tax)





TW2Y87200 Brown
Price: ¥30,800 (tax included) / ¥28,000 (excluding tax)





Main Specifications
- Movement: Quartz
- Functions: Day-date (date and day of the week display)
- Case: Stainless steel
- Strap: Leather (quick release)
- Water Resistance: 5 ATM (50 m)
- Case Size: 37mm diameter