The highly anticipated collaboration between Tokyo Banana and Doctor Yellow is making a comeback with a brand-new product. Following the overwhelming success of their first collaboration in September 2024, which sold out its limited run of 1,000 eco bags in just six days, the two iconic brands are releasing a limited edition tote bag with an exclusive acrylic keychain.
The new product will be available starting January 21, 2026, exclusively through the "EX Tabisaki Yoyaku" (EX Travel Booking) service for members of JR Central's "Express Reservation" and "Smart EX" online reservation systems for the Tokaido, Sanyo, and Kyushu Shinkansen lines.
The Dream Collaboration Fans Have Been Waiting For
Tokyo Banana fans and Doctor Yellow enthusiasts alike celebrated when these two beloved brands first collaborated in September 2024. The initial release of the storage pouch with eco bag became an instant hit, with all 1,000 limited edition pieces selling out within just six days. The overwhelming demand demonstrated the strong appeal of this unique collaboration.
Now, the popular design returns in a new format: a tote bag featuring a limited edition keychain. This release gives fans who missed out on the first collaboration another chance to own a piece of this special partnership.
Iconic Logo Design: Doctor Yellow Transformed into Tokyo Banana
The collaboration features an eye-catching design that cleverly transforms the silhouette of Doctor Yellow into the iconic Tokyo Banana shape. This playful logo has become the signature element of the collaboration, perfectly blending the recognizable yellow of both brands.
Adorable Alternating Pattern
The tote bag showcases a cute design featuring Tokyo Banana and Doctor Yellow alternating in a repeating pattern, creating a charming and distinctive look that captures the essence of both brands.
Exclusive Acrylic Keychain
The popular collaboration logo design has been transformed into an acrylic keychain that comes exclusively with the tote bag. Whether you see it as Tokyo Banana or Doctor Yellow, this limited edition accessory is sure to be a treasured keepsake.
Product Information
Product Name: Tokyo Banana x Doctor Yellow Collaboration Tote Bag with Keychain
Quantity: 1,000 bags
Note: Quantity may vary depending on sales conditions
Price: ¥1,000
Sales Website: EX Tabisaki Yoyaku
Sales Start Date: January 21, 2026
Pick-up Period: January 23, 2026 to March 31, 2026
Available while supplies last
Pick-up Location: JR Tokai Tours Tokyo Branch Ticket Counter (next to the Shinkansen Yaesu South Exit at Tokyo Station)
Pick-up Hours: 10:00 AM to 5:00 PM
Important Notes
Purchase Requirements:
- Membership in "Express Reservation" or "Smart EX" is required to purchase
- Orders cannot be placed through this announcement; please visit the EX Tabisaki Yoyaku website
- Vouchers are valid for pick-up on the specified date only
- No refunds will be provided for unused vouchers
- Mail delivery is not available
About Tokyo Banana World
Tokyo Banana World is a sweets brand that started with Tokyo Banana, which launched in 1991 as a "new era Tokyo souvenir" and has become Japan's number one selling Tokyo souvenir. The brand has sold over 2 billion pieces of Tokyo Banana as of April 2025 (cumulative total from November 22, 1991 to April 30, 2025).
The brand creates a variety of sweets with an unwavering commitment to the deliciousness of bananas. Tokyo Banana products are beloved across generations as Tokyo sweets and have become popular souvenirs not only among domestic travelers but also international visitors, establishing themselves as representative Japanese souvenirs.
Official Website: https://www.tokyobanana.jp/
Official X/Twitter: https://x.com/tokyobanana1991
Official Instagram: https://www.instagram.com/tokyobanana_jp/
Contact Information
JR Tokai Tours EX Travel Customer Center
Phone: 0570-07-0171 (8:00 AM to 9:00 PM / Open year-round)
