Four new Suica Penguin regional goods inspired by local traditions and landmarks across Japan go on sale from March 27, 2026 (Friday). The lineup is available at TRAINIART stores operated by JR East Shoji Co., Ltd., as well as the TRAINIART JRE MALL online shop.
The collection includes a plush keychain from Iwate, a lip pouch and pen case from Miyagi, and an embroidered eco bag from Saitama — each capturing the charm of its region through the distinctive Suica Penguin design.
Product Details
(1) Suica Penguin Plush Keychain (Iwate – Morioka Sansa Odori)
Inspired by the traditional performing art "Morioka Sansa Odori" of Iwate Prefecture, this plush keychain depicts the Suica Penguin dressed in the festival's costume. The soft texture characteristic of plush craftsmanship brings the character to life, and the keychain can easily be attached to bags or backpacks — making it a great souvenir or travel memento.
- Price: ¥2,420 (tax included)
- Size (approx.): H10 × W6 × D8 cm
(2) Suica Penguin Kokeshi Plush Lip Pouch (Miyagi)
Modeled after the "kokeshi" traditional craft of Miyagi Prefecture, this mini pouch takes the Suica Penguin's regional illustration and renders it in a plush-style design. The compact size is convenient for storing lip balm and small accessories, and a kokeshi-shaped charm adds a playful touch.
- Price: ¥1,320 (tax included)
- Size (approx.): H13.5 × W5.5 × D4 cm
(3) Suica Penguin Kokeshi Plush Pen Case (Miyagi)
Also drawing on Miyagi's kokeshi craft tradition, this pen case brings the Suica Penguin regional illustration to life in a plush-style pencil pouch format. It features a gusseted base so it can stand upright like a kokeshi doll, offers practical storage capacity, and comes with a kokeshi-shaped charm and a playful interior design.
- Price: ¥1,815 (tax included)
- Size (approx.): H23 × W8.5 × D7 cm
(4) Suica Penguin Embroidered Eco Bag (Saitama)
This eco bag features an embroidered design inspired by the "Toki no Kane" (Bell of Time) landmark of Saitama Prefecture. The Suica Penguin and a baby penguin are depicted in embroidery on a simple, everyday-friendly bag. It folds compactly, making it handy for shopping and outings.
- Price: ¥2,200 (tax included)
- Size (approx.): H35 × W38 cm / Thickness: 0.5 cm
Where to Buy
Available from March 27, 2026 (Friday) at the following locations:
- Museum Shop TRAINIART – Railway Museum Store (3-47 Onaricho, Omiya-ku, Saitama City, Saitama; inside the Railway Museum, 1F)
Admission ticket to the Railway Museum is required to visit the store. - TRAINIART TOKYO – GranSta Store (1-9-1 Marunouchi, Chiyoda-ku, Tokyo; inside GranSta, Tokyo Station B1F)
- TRAINIART JRE MALL Store: https://shopping.jreast.co.jp/shop/detail/s001
Please note: The Museum Shop TRAINIART at Tokyo Station Gallery is not carrying these products.
©Chiharu Sakazaki/JR East/DENTSU. Suica is a registered trademark of JR East. The Suica Penguin is a Suica character.
