Korean cosmetics brand too cool for school is launching the "Sway Lip Dewy" lip tint at offline stores in Japan, with sales starting on a rolling basis from October 10, 2026 (Saturday). The tint is designed to cling lightly to the lips and give them a delicate sheen.
Sway Lip Dewy is a "thin-film gloss" lip tint that gives an even shine even when layered. It stays light and avoids a sticky or heavy feel, adhering thinly to the lips. The lineup features new nude shades that combine a natural, translucent flush with depth.
You can also find the product on the official Qoo10 product page: https://x.gd/R5pgN
Key Features
1. Light, Non-Sticky "Thin-Film Gloss"
The tint has a fresh, watery texture that combines water and oil. It adheres thinly to the lips without a sticky or heavy feel, giving them a light sheen.
2. Keeps the Freshly Applied Color Clear
Tints are known for colors that can look dull over time. This one is designed so that the color is less likely to dull after application, letting you enjoy a clear shade.
3. "Dewy Layering" for Added Depth
The color goes on thinly and evenly, so you can adjust the intensity by layering. A single coat looks natural, and the more you layer, the deeper and dewier the lips become.
Colors
The concept is new nude colors that combine translucency and depth rather than being simply pale. Natural-looking shades are paired with a fresh sheen for an effortless, current finish.
- #01 ヌーディーベアー
- #02 ニアーピンク
- #03 フィグミュート
- #04 ハッシュミューズ
- #06 ピンクモルト
- #07 トフィークリーマ
- #08 コージーアンバー
- #09 ロージーマルベリー
Product Information
Product Name: Sway Lip Dewy
Release Date: From October 10, 2026, on a rolling basis (the release timing varies by store)
Price: 1,580 yen (excluding tax)
Contents: 3.5 g
Available Colors in Stores: #01, #02, #03, #04, #06, #07, #08, #09
Colors #05 and #10 can be purchased at various online shops.
About too cool for school
too cool for school is a Korean vintage-vibe art cosmetics brand with the theme "CONTEMPORARY ART COSMETICS." It is not bound by genre or concept, and it offers artistic, cool items that encourage free, individual makeup styles.
The brand currently has a total of 1,328 offline stores in Korea (including road shops, duty-free shops, and H&B stores) and sells overseas at variety shops and drugstores in the United States, Europe, and Asia. Its lineup includes shading products that have won numerous cosmetics awards in Korea, as well as eye shadows and tints.
- Qoo10 official store: https://www.qoo10.jp/shop/toocoolforschool
- Japan official Instagram: https://www.instagram.com/toocoolforschool_official_jp/
- Japan official X: https://x.com/tcfs_jp
