Yakuzen cookie specialty shop tsukihi (ツキヒ), led by internationally certified herbal medicine dietitian Saori Mizoma, has given two of its best-selling products a complete packaging overhaul. The Yakuzen Cookie Assorted Box and the Petit Set Box series are now available in their refreshed designs.
tsukihi was built around the idea that yakuzen — traditional medicinal cuisine drawing on herbal medicine principles — need not feel exotic or intimidating. By working with familiar everyday ingredients, the shop has long aimed to make the benefits of yakuzen something anyone can enjoy.
New Packaging Design
The redesigned boxes incorporate a range of traditional Eastern good-luck motifs: the "Sankan" trio of pomegranate, peach, and mandarin orange flowers and fruits symbolizing good fortune; the "Sayagata" (key fret) pattern associated with longevity; and lanterns representing the warding off of evil spirits. These elements come together in an elegant, understated color palette that fits naturally into celebratory settings such as weddings, parties, and everyday gift-giving occasions.
Yakuzen Cookie Assorted Box — 6 Flavors, 14 Pieces
Price: ¥1,000 (tax included)
Dimensions: 90 × 130 × D25 mm
The Assorted Box serves as tsukihi's entry point for newcomers to yakuzen. It holds 14 bite-sized cookies across six flavors, each thoughtfully crafted around the traditional herbal properties of its ingredients.
- Strawberry & Plum — A crisp, crumbly cookie coated with strawberry and plum powder. Both fruits are said in traditional herbal medicine to support liver function and help prevent heat buildup.
- Anko (Red Bean Paste) — A lightly sweet cookie combining red bean paste with raw cane sugar, equally at home alongside Japanese or black tea. Adzuki beans are associated with supporting water metabolism and easing puffiness.
- Chestnut — A golden-baked cookie made with marron paste, with the mellow sweetness of chestnut spreading through each bite. Chestnuts are traditionally linked to supporting kidney function and healthy brain activity.
- Black Tea & Chenpi — Chenpi (dried mandarin orange peel) adds a citrusy layer to black tea dough, creating something closer in feel to lemon tea. Black tea is associated with calming the spirit, while chenpi is thought to improve the circulation of qi.
- Goji Berry & Peanut — A slightly grown-up cookie that balances the mild sweetness and gentle bitterness of goji berries and peanuts. Goji berries have long been prized as a nourishing tonic; peanuts are associated with fluid metabolism.
- Walnut & Cinnamon — Caramelized walnuts are folded into cinnamon dough and baked to a deep crunch, striking a satisfying balance of sweetness and bitterness. Walnuts are traditionally said to warm the lungs and bring moisture to the body, supporting immune health.
Petit Set Box — 3 Varieties
Price: ¥900 each (tax included)
Dimensions: 90 × 130 × D25 mm
The Petit Set series pairs three of tsukihi's popular cookies with a Honey Florentine, making it a mini gift that can be chosen to match how the recipient is feeling.
- Petit Set Box "Yuttari" (Relaxed) — Black Tea & Chenpi cookie + Honey Florentine
- Petit Set Box "Gussuri" (Deep Sleep) — Strawberry & Plum cookie + Honey Florentine
- Petit Set Box "Sukkiri" (Refreshed) — Chestnut cookie + Honey Florentine
The Honey Florentine features a crunchy cookie base topped with a thick layer of honey-caramelized almonds. Honey and almonds are associated in traditional herbal medicine with moistening the body and supporting beauty and anti-aging care.
Behind the Redesign
Left (red): Assorted Box / Right (yellow): Petit Set Box
The redesign was conceived to honor tradition and good fortune while harmonizing with a wide variety of gift-giving occasions — from wedding celebrations and office greetings to casual presents among friends.
Every cookie in the tsukihi lineup is made with the herbal medicine properties of each ingredient in mind, from the wheat flour and butter to every finishing touch. The brand sees the assorted and petit gift sets as an approachable gateway into everyday yakuzen, guided by the thought that the food you crave most at any given moment may be exactly what your body is asking for.
tsukihi products are available through the official online shop at https://tsukihi-cookies.com.
