Plaza Create Co., Ltd., a consolidated subsidiary of Plaza Holdings Inc., has announced new Sanrio Characters collaboration items for its popular DIY craft kit series "Tukurundesu®", which reached cumulative shipments of 2.8 million units as of the end of June 2025. The lineup includes miniature houses and a wood puzzle series, with advance sales beginning at Tokyo Toy Show 2025, followed by a full release in autumn 2025 through the official Tukurundesu® online shop, nationwide retailers, and Palette Plaza stores.
The lineup includes 10 types in total!
The collaboration between Sanrio's popular characters, including Hello Kitty, and the Tukurundesu® series has been realized with the release of ten new products. The lineup consists of eight types of easy-to-assemble miniature houses with customizable accessories and two types of wood puzzles incorporating music box mechanisms.
The products include character figures and illustrations that reflect the charm of Sanrio characters. With instruction manuals provided and no tools required, the items are designed to be safely assembled by beginners and children, making them accessible for those new to miniature house or wood puzzle crafting.
Six of the ten new miniature house designs will be available in limited quantities for advance purchase at Tokyo Toy Show 2025, where samples of all ten products will also be on display. Other Tukurundesu® products will be featured as well during the event.
Advance Sales Schedule
- August 30, 2025 (Saturday) 9:00 AM-5:00 PM
- August 31, 2025 (Sunday) 9:00 AM-4:00 PM
*Public days only
*Product samples will be displayed throughout all event days
Location
Tokyo Toy Show "Tukurundesu®" Booth
West Hall 3 "3-03・Tukurundesu®"
Product Details
Mini House Series - ¥3,300 each (tax included)
Compact palm-sized miniature houses featuring Hello Kitty, My Melody, Pochacco, and Pompompurin. Each product is themed around different shops, with adorable apron-wearing character designs. When displayed together, they create a shopping street atmosphere that's perfect for interior decoration.
Pla House Series - ¥6,050 each (tax included)
Miniature houses designed after My Melody and Kuromi's rooms. Most parts are made of plastic, making assembly simple while maintaining high quality. These can be connected horizontally or stacked vertically, and optional roof and door parts are available separately for customization.
Wood Puzzle Series - ¥5,940 each (tax included)
Wood puzzles featuring Kuromi, My Melody, and Cinnamoroll in amusement park attraction themes. These include music boxes that make characters spin to the music, allowing for continued enjoyment after assembly. The boards feature full-color printing with a whimsical atmosphere that adds charm to any room.
*Images are for illustration purposes. Actual products may differ. *Product specifications may change without notice.
©'25 SANRIO CO., LTD. APPR. NO. L662501
Tokyo Toy Show 2025 - INTERNATIONAL TOKYO TOY SHOW 2025
Public Days (concurrent "CoroCoro Soul Festival")
- August 30, 2025 (Saturday) 9:00 AM-5:00 PM
- August 31, 2025 (Sunday) 9:00 AM-4:00 PM
Admission Fees:
- Regular ticket: ¥2,000 (tax included)
- Early bird ticket: ¥1,700 (tax included) *Sales period until July 24 (Thursday) 11:59 PM
- 2-day ticket: ¥3,300 (tax included) *Sales period until July 24 (Thursday) 11:59 PM
Venue: Tokyo Big Sight, 3-11-1 Ariake, Koto-ku, Tokyo
Tokyo Toy Show: West Halls 1, 2, 3, 4 / CoroCoro Soul Festival: West Hall 2
Organizer: Japan Toy Association
Co-organizer: Tokyo Metropolitan Government
Sponsors: Ministry of Economy, Trade and Industry
General Release Information
The products will be available from autumn 2025 through the official Tukurundesu® online shop, nationwide Tukurundesu® retailers, and Palette Plaza stores.
Official Tukurundesu® Shop: https://www.tukurundesu.com/
Tukurundesu® Retailer List: https://www.tukurundesu.com/pages/store_list
About Tukurundesu®
Tukurundesu® is a DIY kit brand born with the concept of "making crafting a hobby to enjoy," having achieved cumulative shipments of 2.8 million units. The brand offers "miniature house kits" that users complete with their own hands and "3D wood puzzles" that require no tools or adhesives. Users can follow the included Japanese instruction manuals as-is, or customize by painting parts or replacing them with preferred paper or fabric to create "one-of-a-kind pieces with just one idea." Completed items can also be enjoyed as interior decorations.
The official Tukurundesu® social media accounts regularly share the latest information about the Tukurundesu® series.
Official Social Media:
- Official X (Twitter): https://twitter.com/tukurun_desu/
- Official Instagram: https://www.instagram.com/tukurundesu_official/
- Official Facebook: https://www.facebook.com/tukurundesu/
- Official YouTube: https://www.youtube.com/channel/UCajhOW0qV2P7zajOlx19HWA
