Ichimasa Kamaboko Co., Ltd. has been expanding its lineup of Unajiro-kun original content at famimaPRINT, the in-store multi-copy machine print service available at FamilyMart locations nationwide. New items have been rolling out from April 27, 2026 (Monday).
Unajiro-kun is the mascot character of the company's popular product "Unaru Oishisa Unajiro," a fish surimi product designed to recreate the flavor and texture of grilled eel. Since the launch of the first batch of Unajiro-kun stickers and coloring pages, the content has been well received by customers.
The second wave of content introduces three new bromide-style card designs that fans of Unajiro-kun will not want to miss. An additional coloring page has also been added for younger visitors to enjoy.
Unajiro-kun Special Site: https://www.ichimasa.co.jp/unajiro_kun.asp
Product Details
Available from: April 27, 2026 (Monday) at 10:00 AM
Where to find it: famimaPRINT multi-copy machines at FamilyMart stores nationwide
Product lineup:
- Unajiro-kun Series (6 types total)
- Sticker L-size: ¥400 each (tax included)
- Bromide paper: ¥200 each (tax included)
- Unajiro-kun Coloring Page (1 type)
- A4 plain paper: ¥40 (tax included)
Note: Some FamilyMart locations may not have a multi-copy machine installed.
FamiPrint product page: https://famima-print.family.co.jp/chara/ichimasa
How to use famimaPRINT: https://famima-print.family.co.jp/information/usage
More exclusive designs and collectible lineups are planned for future releases.
About "Unaru Oishisa Unajiro"
"Unaru Oishisa Unajiro" is a fish surimi product that recreates the flavor and texture of eel kabayaki. Using a proprietary method that replicates the chargrilled aroma along with the fluffy texture of the flesh and skin, it has become a familiar item on dining tables and in bento boxes for a wide range of age groups since its launch in 2016. The product is particularly popular during events such as the Doyo no Ushi no Hi (Midsummer Day of the Ox), a traditional day for eating eel.
Key features:
- Made from fish surimi to mimic the taste of grilled eel kabayaki
- Ready to enjoy with just a quick microwave heating
- Contains generous amounts of Vitamin B1 (1.8 mg per piece)
- Contributes to environmental and aquatic resource conservation as an "eel-free" option
- This product does not contain eel
"Unaru Oishisa Unajiro" Special Site: https://www.ichimasa.co.jp/products/unajiro/
