A new "Miffy Raincoat Plush Keychain" from VIPO's official shop is now available on Pinkoi, the Taiwan-based global marketplace platform run by Pinkoi Co., Ltd., which supports designers and creators across Asia.
In this collection, Miffy and Melanie are dressed in colorful raincoats.
The lineup includes six standard colorways -- red, mint, pink, blue, purple, and yellow -- plus one secret design, for seven variations in total. The key feature: the raincoat can be taken off.
Once fans have enjoyed the rainy-day look, they can pair the plush with other similarly sized outfits to create their own coordination. The new release lets fans enjoy both "color oshi," wearing their favorite color, and "nuikatsu," the practice of dressing up and caring for a plush toy in a personal way.
Nuikatsu Culture Draws in Even Adult Fans
According to Tokyo Shoko Research, the combined 2025 sales of 34 companies whose main business is selling plush toys and related services reached ¥84.9 billion, about 1.7 times the 2021 figure. "Nuikatsu" -- taking photos with plush toys, carrying them on bags or pouches, and treating them like a partner or "oshi" -- has spread from younger generations to adults.
Demand has also grown beyond the plush toys themselves to include outfits for dress-up and cleaning services. This new raincoat series adds the fun of dressing the plush up, picking a favorite color, and taking photos to the existing appeal of carrying it as a bag charm.
Source: Tokyo Shoko Research, "'Nuikatsu' Industry Thrives as Sales Growth Continues and Profits Double From Four Years Ago, Drawing In Generations From Alpha/Z to Adults" (June 13, 2026)
https://www.tsr-net.co.jp/data/detail/1202944_1527.html
After the Raincoat Comes Off, What's Next? The Fun of Dressing Up
The design pairs Miffy's soft, plush texture with a glossy raincoat-style material for a mixed-texture look full of character. The adorable expression peeking out around the face and the coat's soft, three-dimensional silhouette both stand out.
The raincoat is scattered with a small Miffy pattern, and details like the eared hood, front buttons, and the shape of the feet are all worth a closer look.
And the raincoat can genuinely be taken off and put back on. Fans can change the outfit to match their mood, bag, or favorite color for the day, or take photos in their favorite coordination -- a new kind of nuikatsu that goes beyond simply carrying the plush around.
Clip It to a Bag, Collect the Series: More From VIPO x Miffy
A large ring at the top makes it easy to attach to a bag or pouch.
Its substantial size makes it stand out, adding an accent to any everyday bag.
VIPO has previously released a number of Miffy items that generated a strong response on social media, including the Bakery Series, featuring Miffy holding bread and coffee.
This new raincoat series is also sold as a blind box, so buyers won't know which design they'll get until they open it.
Part of the appeal is the excitement of not knowing which color of Miffy or Melanie you'll get until that moment.
Beyond attaching one to a bag to take along, fans can line up the whole series, swap raincoats between them, and mix and match. The more pieces collected, the more combinations become possible, growing into a personal Miffy collection.
Product Information
Product name: VIPO Miffy Raincoat Plush Keychain (Blind Box)
Variations: 7 total (6 standard colors + 1 secret design)
Size: Approximately 10 cm x 8 cm x 5 cm each
Material: Polyester, metal
Feature: Removable raincoat
Product pages:
1-piece box: https://jp.pinkoi.com/product/9PE2rh2t
6-piece box: https://jp.pinkoi.com/product/NWyDzUn6
Since this is a blind box, the design cannot be chosen. The 6-piece box does not include duplicate colors.
Prices may vary depending on exchange rates.
Items shipped from overseas may be subject to additional import duties, taxes, and handling fees.
The raincoat is a design element only; the product itself has no waterproof function.
More VIPO Miffy Items to Pair With the New Release
VIPO's official shop on Pinkoi carries many other Miffy items in addition to the raincoat series. Through Sunday, August 16, a campaign offers ¥1,000 off shipping on orders of ¥10,000 or more, making it a good opportunity to pick up a few items at once.
Take Miffy Along in Panda Style
VIPO x Miffy Panda Series Plush Keychain
Two designs are available: one wearing a panda-shaped pochette and another carrying a three-dimensional panda backpack. Standing about 13 cm tall, the plush keychain can be attached to a bag for outings.
Product page: https://jp.pinkoi.com/product/itfH4va8
Miffy and Boris for Everyday Storage
Miffy Airtight Storage Containers
Three designs feature Miffy's face, a sleeping Miffy, and Boris's face. With a capacity of about 270 ml, they can be used to store snacks, seasonings, or small items. The clear design makes contents visible, and the containers can be stacked for storage.
Product page: https://jp.pinkoi.com/product/DtM7bt9K
More items from VIPO's official shop are available here: https://jp.pinkoi.com/store/vipo-hk
