The 1990s to early 2000s "Heisei gyaru culture" is making a comeback, and LOVEBOAT is leading the charge with its new SCHOOL BAG COLLECTION launching in early January. The collection embodies nostalgia while being updated with a modern sensibility, offering school bags that recall "that era" while meeting contemporary needs.
Two Iconic Design Variations
The collection features two distinctive designs that capture LOVEBOAT's signature aesthetic:
Leopard Pattern × Black Handles
This bold design utilizes leopard print, a symbol of Heisei gyaru culture. Despite its strong presence, the bag maintains a refined finish that works for both school commutes and daily use.
Hibiscus Pattern × Pink Handles
This design packs LOVEBOAT's characteristic sweetness into a hibiscus pattern. The soft pink handles serve as an accent, creating excellent compatibility with school uniform styles.
Both designs feature LOVEBOAT logo embroidery on the front, creating an iconic look that's instantly recognizable.
Practical Design Beyond Aesthetics
The bags aren't just visually appealing—they're designed with school and daily use in mind, offering both functionality and style:
- Capacity sufficient for textbooks and notebooks
- Handle design easy for shoulder carrying
- Lightweight and manageable materials
The collection achieves a balance that makes these bags something users will want to carry every day, functioning both as fashion items and practical accessories.
A LOVEBOAT School Bag for Today's Generation
As Heisei and Y2K culture regain attention in the Reiwa era, LOVEBOAT's school bags offer more than simple nostalgia—they represent a new standard that photographs well for street fashion and social media. The bags are recommended not only for school uniform coordination but also for casual styles and fan activities.
Check out the collection at the LOVEBOAT ONLINE STORE.
LOVEBOAT ONLINE STORE: https://loveboat.online/
About LOVEBOAT
LOVEBOAT is a Japanese young ladies' fashion brand for powerful, independent women who create their own style. After opening its first store in 1994, LOVEBOAT became a representative brand of 2000s "Shibuya gyaru culture," gaining support from young people. Popular models and artists of the time wore LOVEBOAT's distinctive pieces—crop tops, miniskirts, and other unique items—earning media coverage that led to explosive popularity. The brand's strong affinity with "Y2K fashion," which has recently attracted attention among Gen Z, has brought renewed interest to LOVEBOAT.
LOVEBOAT Official Instagram: https://www.instagram.com/loveboat_official/
