A new flavor of "Uchoten Aliens" (有頂天エイリアンズ), the Hazy IPA craft beer co-developed by Seven-Eleven Japan and Yo-Ho Brewing, is going on sale. "Gentei Kaizo Uchoten Aliens New World Hop" (限定改造 有頂天エイリアンズ New World Hop) will be available in limited quantities at 7-Eleven stores nationwide, rolling out in stages from Tuesday, October 13.
Hazy IPA is a beer style that has drawn attention in recent years, with its fruity flavor as one of its main appeals. The new release is characterized by a refreshing, refined aroma reminiscent of white grapes. It was developed with a refreshing taste in mind, so it can be enjoyed on its own as well as with a meal.
"Uchoten Aliens" first went on sale in 2025 and drew a big response. The new flavor is intended to open up a "new world" of ways to enjoy the beer, and to make relaxing moments and time spent in your own way more comfortable and fulfilling.
A Refreshing, Refined Hazy IPA in Limited Quantities
Gentei Kaizo Uchoten Aliens New World Hop
- Price: 335 yen (368.50 yen including tax)
- Release Date: From Tuesday, October 13 (sequential rollout)
- Sales Area: Nationwide
- Manufacturer: Yo-Ho Brewing Co., Ltd.
- Beer Style: Hazy IPA
- Alcohol Content: 6.0%
Sold in limited quantities.
A Refreshing, Refined Aroma Reminiscent of White Grapes
The beer uses New Zealand hops known as "New World Hop." It has a refreshing, refined aroma reminiscent of white grapes and a taste like freshly squeezed juice.
Pairing with Familiar 7-Eleven Products
Yo-Ho Brewing brewing staff
Among the products sold at 7-Eleven, the combinations that Yo-Ho Brewing's brewers found to pair well in their testing include the "Cup Deli Octopus and Broccoli Salad with Hand-Picked Basil" (カップデリ たことブロッコリー 手摘みバジルのサラダ). The frozen "Kin no Margherita" (冷凍食品 金のマルゲリータ) is also recommended, as the acidity of the tomato and the herbal notes of the basil bring out the aroma of the hops.
The "Fish Burger with Plenty of Tartar Sauce" (たっぷりタルタルソースのフィッシュバーガー) is another good match. Its aroma, reminiscent of white wine, and its moderate acidity go well with the white fish.
Staff Comments
Hazy IPA is characterized by its cloudy color, mild bitterness, fruity aroma, and juicy taste. It is easy to drink even for those who do not usually like beer, and it has been growing in popularity in recent years, becoming a new standard beer style. "Uchoten Aliens," sold at 7-Eleven since 2025, drew a big response right after its release.
Customers have been enjoying it with slightly upscale meals such as Cup Deli, as well as with sweets, and this flavor was developed in response. It is offered as a craft beer to enrich your "me time," whether you are discovering your own favorite pairings or comparing it with the current product.
※ Prices may vary by store.
※ Tax-inclusive prices are based on a 10% consumption tax.
※ Products may become unavailable at stores once the planned quantity has sold out, or due to various circumstances.
※ Some stores may not carry certain products, and product names or specifications may vary by store.
※ Images are for illustration purposes.
※ Sales region information for products: https://www.sej.co.jp/products/area/
※ Information is current as of the time of publication. Please check the website for the latest information.
