YSL Beauty's "Make Me Blush Powder" is adding two new shades as part of the YSL Nude Allure Collection — new shade #68 Peppery Pink and limited-edition #23 Hot Mauve. Both will launch nationwide in Japan on April 24, 2026, with an early release at the official online boutique and the Omotesando flagship boutique starting April 15.
YSL Nude Allure Collection
The YSL Nude Allure Collection is rooted in the philosophy of Monsieur Yves Saint Laurent, who viewed nude shades as a "second skin" — not bare skin, but a layer that draws out the wearer's natural beauty and personal character. The collection brings together blush, eyeshadow, and lip products designed to create defined eyes, soft cheeks, and sensual lips.
YSL Make Me Blush Powder — New & Limited Shades
YSL Make Me Blush Powder
Nationwide release: April 24, 2026 (Friday)
Early release: April 15 (Wednesday) at the official online boutique and Omotesando flagship boutique
#68 (new shade) / #23 (limited edition) — ¥8,360 each (tax included)
https://www.yslb.jp/make-me-blush-bold-blurring-blush.html
#68 Peppery Pink — Matte (New Shade)
Pure Nude Pink
Apricot pink with a touch of white creates a soft shade that seems to melt into the skin, delivering a natural, healthy flush.
#23 Hot Mauve — Matte (Limited Edition)
Sophisticated Nude Mauve
A smoky nude with a spicy nuance. The restrained tone creates a polished, effortless look with just one application.
About Make Me Blush Powder
The Make Me Blush Powder is available in four textures, each delivering a blurred, veil-like finish that lasts throughout the day.
- Light-diffusing blur: Reflects light evenly to visually minimize the appearance of pores and texture.
- 24-hour lasting wear: Resists fading and dullness for long-lasting color vibrancy.*¹
- Comfortable, moisturizing wear: Glides smoothly over skin, formulated with emollient ingredients — rosehip² and squalane³ — to help lock in moisture.
https://www.yslb.jp/WW-51348YSL.html
*¹ Based on YSL research. Individual results may vary. *² Rosa canina fruit extract (moisturizing ingredient). *³ Squalane (moisturizing ingredient).
YSL Nude Allure Collection — Full Lineup
The YSL Nude Allure Collection also includes complementary eyeshadow and lip products alongside the blush.
YSL Make Me Blush Powder
#68 Peppery Pink (new shade)
#23 Hot Mauve (limited edition)
#6 Rose Haze (existing shade)
Couture Mini Clutch
¥10,890 (tax included)
A jewel-like eyeshadow palette delivering luminous color.
https://www.yslb.jp/WW-51079YSL.html
#730 Sunrise Safari (existing shade) — a delicate, sunrise-pink inspired by the quiet dawn of the Moroccan desert.
YSL Love Nude Lipstick
10 shades, ¥5,500 each (tax included)
A new "soft-blur" lipstick that blurs gently and blooms on the lips, offering a watercolor-like nude color with a texture that is neither glossy nor matte.
https://www.yslb.jp/product/lovenude-lip-collection.html
#1 Undressed Pink
#2 Sassy Peach
#44 Nude Lavallière
