Kendama Shop Yume., a kendama specialty store in Hatsukaichi, Hiroshima Prefecture, has moved and reopened under a new name, Yume. Kendama Place, with its grand opening on Saturday, September 19, 2026. The new location is about a 2-minute walk from JR Hatsukaichi Station, and the store is run by Iwata Co., Ltd. (株式会社イワタ木工).
The new Yume. Kendama Place is more than a shop that sells kendama. It has four areas where visitors can enjoy kendama from different angles: choosing, playing, learning and making, and connecting. The aim is to create a place where anyone can casually enjoy kendama, from beginners to experienced players, from children to adults, and from local residents to visitors from overseas.
The store is also the direct-sales shop for MUGEN MUSOU, a kendama brand made in Hatsukaichi. In addition to the regular lineup, store-exclusive models available only at Yume. Kendama Place will also be sold.
Operation of Yume. Kendama School, where people can learn kendama in a fun way, has also started in October 2026.
Through kendama, people meet and connect, and the fun and culture of kendama spread. From Yume. Kendama Place, new ways to enjoy kendama and its possibilities will be shared in Japan and abroad.
From "Shop" to "Place": The Idea Behind the New Name
Kendama Shop Yume. has delivered kendama to many customers as a kendama specialty store. With the relocation, the name was changed to Yume. Kendama Place, reflecting the kind of place it wants to create from now on.
With just one kendama, people can play together regardless of age, language, or nationality. People share the joy of landing a trick, strangers who have just met teach one another, and conversations start around the same kendama. Kendama has the power to naturally bring people closer together.
That is why the word "Place" was chosen instead of "Shop."
Rather than a store only for buying products, the goal is a place where people who love kendama, people trying it for the first time, children, adults, local residents, and visitors from overseas can gather and find their own way to enjoy it. Through the encounters and experiences that happen here, kendama culture is expected to spread even further, and the store hopes to grow into a new hub for sharing kendama culture.
Four Areas for Enjoying Kendama More Freely
Yume. Kendama Place is made up of four areas where kendama can be experienced from different angles.
1. Yume. SELECT: Find Your Own Kendama

This is the sales area, featuring MUGEN MUSOU, an in-house brand from Hatsukaichi, along with kendama selected from around the world.
Visitors can look at and hold many different types of kendama to choose one that suits them. For those who are unsure which kendama to pick, the staff explain the features and differences of each and help with the selection.
In addition to the MUGEN MUSOU lineup, store-exclusive models available only at Yume. Kendama Place are also sold.
2. Yume. PLAY: Experience and Enjoy Kendama

This playful play area features eye-catching three-dimensional wall art with a kendama motif.
Besides buying kendama, visitors can actually play with it in this space. It is meant to be a space where everyone, from first-timers to experienced players, can freely enjoy kendama, try out tricks, and interact with other players.
3. Yume. LAB: Make and Explore Your Own Kendama

This customization area lets visitors make an original kendama by freely combining the parts they like.
By freely combining the parts and colors of the ken and tama (the stick and the ball), visitors can create a kendama that is truly their own. Beyond appearance, they can enjoy the differences that come from different ken and tama combinations while searching for the one that suits them.
4. Yume. PARK: An Open Plaza Where People Gather, Play, and Connect

An open lawn plaza where visitors can enjoy kendama freely under the blue sky.
Outside the store, "Yume. PARK" is open for anyone to drop in.
Besides playing kendama, the aim is an open place where people from children to adults can gather, play, and interact.
It is meant to be a plaza where not only people who come for kendama but also local residents and visitors from Japan and abroad naturally mingle, leading to new encounters and communication.
By connecting the inside and outside of Yume. Kendama Place, the store hopes to make this a place where connections between people grow beyond kendama itself.
Yume. Kendama School Starts in October

Kendama connects people and creates encounters.
Operation of "Yume. Kendama School" started in October 2026.
It offers opportunities to learn kendama in a fun way at each person's level, whether for people who want to start kendama or for those who want to improve their tricks.
Beyond simply mastering tricks, it aims to be a place where participants can feel the fun of taking on a challenge and the joy of being able to do something they could not do before.
For details, check the social media of Yume. Kendama Place.
MUGEN MUSOU, Born in Hatsukaichi: From the Makers' Town to the World
Yume. Kendama Place is also the direct-sales shop for MUGEN MUSOU, the kendama brand that Iwata makes in Hatsukaichi, Hiroshima Prefecture.
Visitors can pick up the products and feel the differences between individual kendama as they choose. The store also introduces the background of the craftsmanship that can be shared precisely because it is where the kendama are made, such as the commitment to materials, processing, and finishing.
Where, by whom, and how are they made? By learning not only about the finished products but also about the skills of the craftspeople and the thinking behind the making, visitors can enjoy each kendama even more deeply.
Made in Hatsukaichi, delivered from Hatsukaichi. The store aims to grow into a new hub that shares local craftsmanship and Japan's kendama culture in Japan and abroad.

A ball in a color inspired by the calm blue of the Seto Inland Sea.
Facility Information
Name: Yume. Kendama Place
Former Name: Kendama Shop Yume.
Grand Opening: Saturday, September 19, 2026
Address: 2-17 Ekimae, Hatsukaichi, Hiroshima
Business Hours:
- Monday and Tuesday: Closed
- Wednesday to Friday: 1:00 PM to 7:00 PM
- Saturday, Sunday, and national holidays: 10:00 AM to 7:00 PM
The store may close temporarily. Check the official Instagram for the latest business information.
Features:
- Sales of kendama and related products
- Direct sales of MUGEN MUSOU
- Kendama play space
- Kendama customization experience
- Outdoor plaza
- Information about kendama culture and craftsmanship
- Events, exchange programs, and more
About MUGEN MUSOU

MUGEN MUSOU "Hiroshima Like" series
MUGEN MUSOU is a kendama brand born in Hatsukaichi, Hiroshima Prefecture, the birthplace of kendama. Using high-precision machining based on the Hatsukaichi Rokuro (廿日市ろくろ) woodworking technique, along with painting that is both beautiful and durable, the brand has pursued new value that goes beyond the conventional kendama.
Besides being easy to use, its beautiful designs that can also be displayed for enjoyment are a major feature. The brand also incorporates patented technologies such as ken tip replacement to pursue durability and practicality, so that players can enjoy their kendama for longer. It has collaborated with a wide range of brands, including popular apparel brands and luxury watchmakers, and was selected as a gift from Hatsukaichi City to the G7 leaders at the 2023 G7 Summit.