7-Eleven Japan has launched two new "Rice Burger" products starting December 14, 2025, at stores nationwide. These heated rice burgers follow the popular "Deluxe Onigiri" series as the second wave of winter reward onigiri offerings.
The rice buns are carefully grilled one by one after being infused with soy sauce, creating a crispy exterior while maintaining a moist interior. Each burger features generous fillings that overflow from the sides. The heat-resistant container allows customers to microwave the product directly, enhancing the aromatic flavors and stimulating the appetite.
Two varieties are now available: "Rice Burger Charcoal-Grilled Beef Kalbi" featuring abundant charcoal-grilled beef kalbi, and "Rice Burger Teriyaki Chicken Garlic Mayonnaise" with an addictive garlic flavor profile. These winter reward onigiri combine warm rice with rich meat flavors for a satisfying experience.
Rising Popularity of Heated Onigiri During Winter
Following the September release of the "Deluxe Onigiri" series, these rice burgers represent the second wave of seasonal offerings. While rice burgers have become an established hamburger category, new products continue to emerge in frozen food sections and specialty shops, attracting considerable attention.
During winter months, heated onigiri products gain popularity. These rice burgers were developed to enhance customer satisfaction through microwave heating, allowing people to enjoy warm rice burgers.
Three Key Features of the Rice Burger Series
Here are three carefully crafted elements that maximize the deliciousness of these rice burgers.
Crispy Outside, Moist Inside
The rice buns are infused with soy sauce and carefully grilled one by one, creating a crispy exterior while maintaining a moist interior texture.
Generous Filling Portions
The carefully prepared rice buns enclose hearty portions of filling, creating a photogenic appearance. The aromatic rice combines perfectly with juicy fillings, delivering rich, deep flavors ideal for cold weather.
Specialized Heat-Resistant Container
A heat-resistant container allows easy microwave heating, making these delicious rice burgers convenient to enjoy. The portable container works well for various occasions, including outdoor settings.
Two Savory Meat Varieties for Cold Winter Days
Both newly released products feature meat fillings that pair perfectly with the aromatic rice.
Rice Burger Charcoal-Grilled Beef Kalbi
Price: 328 yen (354.24 yen including tax)
Release Date: December 14, 2025 (Sunday) - Sequential rollout
Sales Area: Nationwide
Charcoal-Grilled Beef Kalbi
The charcoal-grilled beef kalbi is slowly cooked over charcoal, resulting in a juicy finish that releases savory flavors with each bite. The aromatic charcoal smoke enhances the meat's natural sweetness, while the sweet-savory sauce adds depth and lingering flavor.
Harmonious Three-Way Flavor
The crispy exterior and moist interior of the rice buns balance the rich kalbi flavors perfectly. As you eat, the meat's umami, rice's sweetness, and charcoal aroma combine harmoniously, filling your mouth with satisfying flavors.
Rice Burger Teriyaki Chicken Garlic Mayonnaise
Price: 298 yen (321.84 yen including tax)
Release Date: December 14, 2025 (Sunday) - Sequential rollout
Sales Area: Nationwide
Aromatic Teriyaki Chicken
Sweet-savory teriyaki sauce thoroughly coats the chicken, enhanced with rich and punchy garlic mayonnaise. The teriyaki sweetness, creamy mayonnaise, and stimulating garlic combine to create an addictive flavor that keeps you reaching for another bite.
Satisfying Eating Experience
Microwaving releases an appetite-stimulating garlic aroma. The rice buns and sweet-savory teriyaki chicken create synergistic effects, producing deep, complex flavors. This product combines satisfying substance with addictive deliciousness.
Staff Comments
These heated rice burgers are perfect for the cold season. We carefully selected ingredients, manufacturing methods, and packaging to create the best possible product.
During the busy year-end period, when returning home in the cold weather, or during office lunch breaks, the few dozen seconds of microwaving fill the air with soy sauce and filling aromas. This warmth melts away stress while delivering authentic, specialty-shop quality flavors, providing a "blissful one-handed gourmet" experience for winter self-care.
※ Prices may vary by store.
※ Tax-inclusive prices reflect the reduced tax rate of 8%.
※ Products may become unavailable when stock runs out or due to various circumstances.
※ Some stores may not carry certain products, and product names or specifications may vary by location.
※ Images are for illustration purposes.
※ Sales regions: https://www.sej.co.jp/products/area/
※ Information is current as of publication date. Please check the website for latest updates.
