AEON Retail will sequentially launch a full-scale rollout starting January 23 (Friday) at approximately 280 stores nationwide, including "AEON" and "AEON Style" locations, as well as on "AEON Style Online." The lineup features around 900 items, centered on the private brand "HOME COORDY" products, including storage items and bedding recommended for spring's new lifestyle and home refreshes.
Focus on Young Singles and Space-Saving Solutions
This year, AEON is focusing on the single lifestyle of young people, proposing "Oshi-katsu Style" (fan activity style) for those who enjoy being surrounded by their favorite things, and "Gaming Style" for game enthusiasts. The campaign will be held at approximately 100 stores. Additionally, the company offers kitchen items to support first-time solo living away from parents and "cost-effective" set items.
As rental prices rise and housing spaces become smaller, AEON has prepared storage items, bedding, and furniture with "excellent space performance" to meet the needs of those who want to "effectively utilize limited room space and live spaciously."
Oshi-katsu & Gaming Style
The lineup includes approximately 40 items perfect for creating an "Oshi-katsu room," such as collection racks to display favorite anime figures and headphones and speakers to enjoy favorite music. For gaming enthusiasts, gaming chairs and other items allow you to enjoy your "favorites."
Dowinx Gaming Chair
A chair with a 170-degree reclining function that allows smooth switching from working posture to relaxation mode.
- Price: ¥19,800 (tax included ¥21,780)
Collection Case "kake"
Using thick, high-transparency acrylic that allows figures inside to be seen clearly. Available in four colors that are easy to match with your favorite character colors.
- Price: ¥2,480 (tax included ¥2,728)
- Size: Width 24.8 × Depth 8 × Height 24.8 cm
- Colors: White, Red Brown, Yellow, Green
ORION Projector with TV Tuner
Transform any room into a theater! A projector with a built-in tuner that also allows you to enjoy terrestrial TV.
- Price: ¥22,800 (tax included ¥25,080)
- Specifications: Width 16.7 × Depth 12.5 × Height 7.8 cm / Resolution 1,920 × 1,080
Green House Wireless Headphones with Active Noise Cancellation
Stylish design that blends into your interior.
- Price: ¥3,980 (tax included ¥4,378)
- Specifications: Dedicated charging cable (30 cm) Φ3.5 / Audio cable (1.2 m)
Gaming Style - Create the Ultimate Immersive Space
Gaming Chair "Signal"
A gaming chair that combines functionality, allowing you to sit cross-legged by raising the armrests, so you can immerse yourself in games and work.
- Price: ¥14,800 (tax included ¥16,280)
- Specifications: Width 65.5 × Depth 63 × Height 103–111 cm
Gaming Desk
A stylish desk with a wide size that provides ample workspace. Equipped with a drink holder for peace of mind during work.
- Price: ¥10,800 (tax included ¥11,880)
- Specifications: Width 120 × Depth 63 × Height 87 cm
MAKER Tape Light 1m 28LED Colorful
A tape light that can be used for monitor and desk lighting, as well as bedroom indirect lighting.
- Price: ¥480 (tax included ¥528)
- Length: 1.5 m
Restyle Table Wagon 3-Tier
A table wagon with deep baskets, a sturdy top plate that can hold items, and casters, allowing smooth retrieval of items during work.
- Price: ¥2,480 (tax included ¥2,728)
- Specifications: 45 × 30 × 71.5 cm
Cost-Effective Kitchen Items and Set Products
HOME COORDY Silicone Steamer NEW
A silicone steamer with a steam valve that controls steam. Steamed dishes can be made simply by heating in the microwave, ideal for busy weekdays and lunch box preparation. Oven cooking is also possible with the lid removed. Can be stored compactly by folding.
- Price: ¥1,980 each (tax included ¥2,178)
- Specifications: Square type: Width 23.5 × Depth 15.0 × Height 8.6 cm (folded height 4.2 cm) / Round type: Diameter 21 × Height 8.8 cm (folded height 4.4 cm)
HOME COORDY Microwave Cooking Bag
A microwave cooking bag that allows easy cooking by simply adding ingredients and seasonings and heating in the microwave. Various dishes from main to side dishes, such as nikujaga (meat and potato stew) and curry, can be made quickly and easily without using fire. By preparing in advance when you have time and storing, you can cook quickly even on busy days.
- Price: ¥298 each (tax included ¥327.80)
- Specifications: S size 10 pieces / M size 8 pieces / L size 6 pieces
HOME COORDY IH-Compatible Diamond Coating Lightweight Frying Pan New Life 2-Piece Set
A value 2-piece frying pan set featuring fluorine triple coating (with artificial diamond) that focuses on non-stick performance. Lightweight enough to hold with one hand, reducing the burden during cooking and washing.
- Price: ¥3,980 (tax included ¥4,378)
- Specifications: 20 cm + deep 24 cm
- Colors: Greige, Mint Green
HOME COORDY Packing Integrated Screw Mag Bottle NEW
A screw-type mag bottle with an integrated packing that makes maintenance easy. Since there is no need to remove the packing, it prevents leakage due to forgetting to attach the packing.
- Specifications & Prices: 300 ml ¥1,780 (tax included ¥1,958) / 500 ml ¥1,980 (tax included ¥2,178) / 650 ml ¥2,480 (tax included ¥2,728)
- Colors: Ivory, Greige, Gray, Black
HOME COORDY Ready-to-Use Bedding 6-Piece Set
A cost-effective bedding set with 6 pieces that can be used immediately: comforter, mattress, pillow, comforter cover, one-touch fitted sheet for mattress, and pillowcase.
- Price: ¥6,980 (tax included ¥7,678)
Space-Saving Items - Maximize Limited Room Space
HOME COORDY Fabric Storage Series NEW
① Easy-Care Fabric Storage (S/M)
Easy-care fabric storage with a polyester exterior that allows dirt to be wiped off easily. Lightweight for easy storage on upper shelves, and can be folded compactly when not in use, offering excellent space performance.
- Specifications: S: Width 35 × Depth 50 × Height 15 cm / M: Width 35 × Depth 50 × Height 30 cm
- Prices: S ¥1,480 (tax included ¥1,628) / M ¥1,980 (tax included ¥2,178)
② Easy-Care Fabric Storage for Futon (M/L)
Easy-care fabric storage with a polyester exterior that allows dirt to be wiped off easily. Down comforters can be stored compactly by pressing with a press plate. The L size can be stored upright.
- Specifications: M: Width 70 × Depth 50 × Height 30 cm / L: Width 100 × Depth 70 × Height 20 cm
- Prices: M ¥1,980 (tax included ¥2,178) / L ¥2,480 (tax included ¥2,728)
③ Easy-Care Fabric Storage Hanging Type
Easy-care fabric storage with a polyester exterior that allows dirt to be wiped off easily. Effectively utilizes dead space inside closets.
- Specifications: Width 35 × Depth 50 × Height 15 cm
- Price: ¥1,980 (tax included ¥2,178)
HOME COORDY Soft Storage Box (Regular/Half)
A storage box made of lightweight, soft material. Can be used as a drawer in combination with color boxes, or stacked up to 3 tiers using a separately sold dedicated lid.
- Price: ¥598 (tax included ¥657.80) to ¥980 (tax included ¥1,078)
- Colors: White, Greige, Gray, Blue
HOME COORDY Stackable Color Box (Regular/Slim)
A color box that can be connected vertically and horizontally using separately sold dedicated parts of the same width and height. Available in both regular and slim types, each in 2-tier and 3-tier sizes, allowing arrangement according to room space.
- Price: ¥1,280 (tax included ¥1,408) to ¥1,980 (tax included ¥2,178)
- Colors: Natural, White, Brown
HOME COORDY Customizable Headboard and Storage Bed
A bed that allows you to combine your preferred headboard (lattice design, flat design), side frame (leg type, storage drawer type), and color (natural, white) to suit your room.
Leg Type: The bed floor height (22 cm, 27 cm, 32 cm) can be adjusted in 3 levels according to under-bed storage or mattress thickness.
Storage Drawer Type: Full side rail design makes it easy to take out items from the back.
Storage Drawer Type Prices:
- Single: ¥29,800 (tax included ¥32,780)
- Semi-Double: ¥34,800 (tax included ¥38,280)
- Double: ¥39,800 (tax included ¥43,780)
Sizes:
- Single: Width 99 × Depth 204 × Height 68 cm (bed floor height 25 cm)
- Semi-Double: Width 122 × Depth 204 × Height 68 cm (bed floor height 25 cm)
- Double: Width 142 × Depth 204 × Height 68 cm (bed floor height 25 cm)
Colors: Natural, White
*Image shows lattice design headboard + storage drawer type.
HOME COORDY Cover-Free Temperature-Regulating Lightweight Comforter
Bedding that uses pleasant-to-touch fabric and is machine washable, eliminating the need for a cover and solving the "burden" of comforters such as "attaching and removing covers is troublesome" and "concerned about dust mites and dust." Uses Outlast® temperature-regulating cotton that absorbs and releases excess heat according to temperature. Also uses moisture-absorbing and releasing cotton, focusing on reducing stuffiness. This single piece can be used comfortably for longer seasons.
- Specifications & Prices: Single Long ¥7,980 (tax included ¥8,778) / Double Long ¥12,800 (tax included ¥14,080)
- Colors: Greige, Blue
HOME COORDY Low Sofa Bed
Can be used in four styles: "sofa," "couch," "lying down," and "bed." The seat uses pocket coils, making it less tiring even when sitting for long periods.
- Price: ¥12,800 (tax included ¥14,080)
- Specifications: Width 100 × Depth 68 (maximum 197) × Height 57 (minimum 9.5) cm
About HOME COORDY
"HOME COORDY" is AEON's home and living brand that develops products under the concept "Design comfort." It offers four categories: "Living," "Home," "Smart Life," and "Stationery & Craft," proposing products and store displays with comprehensive coordination tailored to customers' lifestyles and daily living challenges.
- Instagram: https://www.instagram.com/home_coordy/
- X (Twitter): https://twitter.com/HOMECOORDY
Campaign Overview
- Full-Scale Rollout Date: January 23, 2026 (Friday)
- Stores: Approximately 280 stores nationwide, including "AEON" and "AEON Style"
- Online: AEON Style Online (https://aeonretail.com/)
- Number of Items: Approximately 900 items
*Note 1: Stores in Kanto, Hokuriku Shinetsu, Tokai, Kinki, and Chugoku-Shikoku areas. Product assortment varies by store.
*Note 2: For individual purchases, the tax-included price will be rounded down to the nearest decimal point.
