Afternoon Tea LIVING Adds H and T to Its INITIAL Collection, With Animal Stuffed Toy Charms Also Launching October 7

Lifestyle brand Afternoon Tea LIVING is adding new initial designs to its popular INITIAL collection. The new designs go on sale on Wednesday, October 7, 2026, at Afternoon Tea LIVING stores and on the Afternoon Tea official online store.

The new arrivals are "H" and "T", which carry on the collection's world while adding fresh charm, so shoppers can choose by mood or occasion. Stuffed toy charms modeled on the animals drawn in the designs are also making their debut, in three types: cat, rabbit and dog.

View the collection >>

New INITIAL Designs

H: HAT

A dog dresses up with various hats, and a rabbit seems to have taken a liking to the inside of a hat.

Mini Towel ¥880 / Hand Cream ¥990 / Stainless Steel Tumbler ¥3,300

T: TEA

Birds get ready for a tea party, while a cat watches the tea being poured.

Hand Cream ¥990 / Mini Towel ¥880 / Stainless Steel Tumbler ¥3,300

※All prices include tax.

Existing INITIAL Designs

A: APPLE

A cat finds an apple and climbs a tall tree — a present.

W Pouch ¥2,200 / Mirror with Case ¥990 / Lip Balm with Case ¥1,430

K: KEY

A rabbit who found a key, and a cat gazing at a heart-shaped lock. A small door stands between the two.

Mini Candy Book Tin ¥972 / W Pouch ¥2,200 / Jewelry Case ¥1,430

M: MOON

Wrapped in the quiet of the night under the moon, a rabbit and a cat sleep peacefully together.

Lip Balm with Case ¥1,430 / Mug (350ml) ¥2,090 / Black Tea ¥648

S: STRAWBERRY

A rabbit absorbed in gathering strawberries, with birds quietly lending a hand.

W Pouch ¥2,200 / Mirror with Case ¥990 / Jewelry Case ¥1,430 / Hand Cream ¥990

N: NEST

A dog snuggles up to a bird's nest, watching over the eggs with a family-like gaze.

Mini Towel ¥880 / Jewelry Case ¥1,430 / Mirror with Case ¥990

R: RIBBON

Animals decorate the "R" with ribbons, skillfully tying them with their beaks and front paws as they finish it off.

Mini Candy Book Tin ¥972 / Black Tea ¥648 / Mug (350ml) ¥2,090

Y: YACHT

A dog and a cat sail on a yacht. The journey begins for a dog chasing a dream and a cat searching for fish.

Mini Candy Book Tin ¥990 / Mug (350ml) ¥2,090 / Lip Balm with Case ¥1,430

Stuffed Toy Charms Modeled on the Animals in the Designs

Stuffed Toy Charm ¥3,630 each

※All prices include tax.