A limited-time "Mama Furisode" event is coming to aimme Tokyo Harajuku and aimme Tokyo Ikebukuro from July 18 (Saturday) through July 31 (Friday), 2026. The event targets customers planning their coming-of-age ceremony in 2027 or 2028, as well as those considering a pre-ceremony or post-ceremony photo shoot.
Interest in "mama furisode" — wearing a furisode kimono passed down from a family member — has been growing in recent years. aimme offers a range of plans that update a mother's furisode with modern accessory coordination, combined with photo shoots and rental options.
During the event, special contract benefits and limited-time offers are available only for the campaign period, with the aim of making customers' coming-of-age ceremonies and pre-ceremony photo shoots even more special.
Event Overview
Period
July 18 (Saturday) to July 31 (Friday), 2026
Participating Stores
- aimme Tokyo Harajuku Store
- aimme Tokyo Ikebukuro Store
Eligibility
Customers considering a coming-of-age ceremony, pre-ceremony, or post-ceremony photo shoot who plan to wear a mama furisode
Note: 10% off applies only to eligible plans (some plans are excluded). Reservation slots are limited.
Event-Exclusive Benefit
Customers who sign a contract during the event period will receive a popular cafe ticket worth ¥700.
Making an Inherited Furisode Your Own
aimme values the appeal of an inherited furisode while proposing coordination that draws out each customer's individuality through accessories and styling that incorporate the latest trends.
The brand aims to support customers who want to wear a furisode filled with memories while also expressing their own style, helping make their coming-of-age ceremony or photo shoot a special day.
Those interested are encouraged to take advantage of this limited-time Mama Furisode event.
Store Information
aimme Tokyo Ikebukuro Store
Opened: November 27, 2025
Address: 8F Hanshousha Minami-Ikebukuro Building, 1-21-4 Minami-Ikebukuro, Toshima-ku, Tokyo
Services: Furisode rental, graduation hakama rental, coming-of-age ceremony pre-shoot / post-shoot, graduation hakama photo shoot, original dress rental
Official Site: https://www.aimseijinsiki.jp/ikebukuro
