AMI Paris has revealed its Fall/Winter 2026 collection, a colorful, inclusive showcase that embodies the brand's distinctive identity at first glance. This season marks a milestone as the brand celebrates its 15th anniversary, opening a new chapter while staying true to its origins.
When designing the Fall/Winter 2026 collection, Creative Director Alexandre Mattiussi drew inspiration from the ever-changing, multifaceted nature of the Rubik's Cube®. With just a slight movement, the colors, arrangement, and mood transform completely. This sensation reflects the essence of the collection itself. Changing a single detail suddenly gives birth to something new and different, bringing unexpected surprises.
From the early stages of creation, Mattiussi wanted to give greater freedom to how pieces are worn. Mixing very casual items with more refined pieces, freely combining colors and styles—this reflects the everyday reality of Paris streets.
Sitting at a café terrace, you witness a remarkable variety of people passing by. Never the same story, never the same character, never the same clothes. This diversity is essential to me. That is AMI Paris—a presence that reflects lived, real elegance and everyday reality.
The Fall/Winter 2026 collection is not about returning to the past. Rather, it's about reaffirming values that have always been there: creating clothes for women and men with honesty, respect, and humility. And imagining how these clothes become their own when welcomed into someone's wardrobe. These feelings are woven into this collection.
Alexandre Mattiussi, Founder and Creative Director of AMI Paris
The Concept & Set
The AMI Paris Fall/Winter 2026 show took place in an industrial, minimalist space within a Haussmann-style building on the Champs-Élysées. The location was intentionally chosen, with the pared-down, minimal setting designed to focus attention entirely on the collection itself. The neutral, understated space functioned as a clear, unobstructed backdrop, never overpowering the presentation.
The audience was seated very close to the catwalk and model pathways, allowing them to capture the garments and materials as closely as possible. The composition was designed to maximize the inherent storytelling power of the collection itself.
The fashion show soundtrack featured electronic music including Romare's "Je T'aime (LCD Soundsystem/Tom Sharkett Edit)" and Starsailor's "Four To The Floor (Thin White Duke Mix)," heightening the show's exhilarating atmosphere.
The Casting
This season's casting featured a balanced mix of rising talents like Adwoa Aboah, Mona Tougaard, Alex Consani, Lina Zhang, Raf Pincus, Bojvck Kang, Mack Karpes, and Ezekiel Conteh, alongside experienced models and street-cast individuals. Selected for their presence and individuality rather than status, the models embodied diverse styles and attitudes, bringing intimacy and humanity to the show.
The Fall/Winter 26 Collection
This season, AMI Paris embraces new freedom and energy. Elegance is a sensation, an attitude, an individuality—the joy of wearing clothes without pressure. After 15 years, the Fall/Winter 2026 collection opens a new chapter that returns to the brand's roots, redefining what makes AMI Paris.
The collection unfolds not as theory, but as a carefully built "everyday wardrobe." Carefully selected pieces—both new and vintage—naturally combine, offering expression and contrast while feeling fresh through unexpected details.
Inspired by everyday Paris, this collection reflects the diversity of the city as seen from a café terrace. Different people, different stories, different ways of dressing—AMI Paris pursues dynamic, instinctive, and deeply human expression, like a mirror reflecting the vibrant reality of daily life.
About AMI Paris
Founded in Paris, France in 2011, AMI Paris has drawn continuous inspiration from the city since its inception. The name "Ami," meaning "friend" in French, derives from founder and Creative Director Alexandre Mattiussi's initials. The brand continues to define comprehensive, practical wardrobes for both men and women. Mattiussi's creations capture the French style that is friendly yet luxurious, elegant yet simple.
