British fashion brand FRED PERRY opened limited-time outlet stores at three locations in Japan in October 2026: Tosu, Kobe Sanda and Shiga Ryuo.
"FRED PERRY OUTLET Tosu" opened on Saturday, October 3, followed by "FRED PERRY OUTLET Kobe Sanda" on Friday, October 16 and "FRED PERRY OUTLET Shiga Ryuo" on Friday, October 23. Outlet malls draw many shoppers, and the brand sees these locations as a chance to meet people who are discovering FRED PERRY for the first time. The stores aim to let visitors not only find products but also experience the brand's background and worldview.
All three stores are designed around a white base, with the laurel wreath that symbolizes FRED PERRY, the FRED PERRY SHIRT, and the history of tennis, the brand's origin, placed prominently in the space. By bringing the elements that shape the brand into a simple interior, the stores are meant to convey FRED PERRY's identity even to first-time visitors.
Store Design Connecting FRED PERRY's Origins and the Present
The three stores are designed so that shoppers can enjoy outlet shopping while naturally coming into contact with the story behind FRED PERRY.
At the back of each store, archive visuals of Frederick John Perry, the brand's founder and a tennis player who won Wimbledon three times, are on display. They tell the story of the brand's origins behind the laurel wreath that has been passed down to the present day.
A Shirt Wall Showing the Brand's Icon, the FRED PERRY SHIRT
A shirt wall on the store walls displays the FRED PERRY SHIRT, the brand's icon, in a wide range of colors.
The shirt wall is also a signature display at FRED PERRY's directly operated stores, and bringing it to the outlet stores adds the fun of searching a broad lineup for a favorite shirt, in a space that reflects the brand's identity.
A Laurel Wreath Neon Sign at the Entrance
A neon sign in the shape of the FRED PERRY laurel wreath is installed in the window.
The sign catches the eye of people passing through the mall and marks the store entrance, while introducing the brand to those encountering FRED PERRY for the first time.
At FRED PERRY OUTLET Tosu, FRED PERRY OUTLET Kobe Sanda and FRED PERRY OUTLET Shiga Ryuo, visitors can enjoy discovering products at an outlet and also get a feel for the brand's origins, its iconic designs and the story behind them.
The stores are meant both for longtime FRED PERRY fans and for those trying the brand for the first time, offering a chance to find a piece that suits their own style and to get to know the brand better.
Store Information
FRED PERRY OUTLET Tosu
- Opening date: Saturday, October 3, 2026
- Address: 8-1 Yayoigaoka, Tosu, Saga Prefecture (佐賀県鳥栖市弥生が丘8-1)
- Hours: 10:00 AM to 8:00 PM
- Type: Limited-time store
FRED PERRY OUTLET Kobe Sanda
- Opening date: Friday, October 16, 2026
- Address: 7-3 Kozudai, Kita Ward, Kobe, Hyogo Prefecture (兵庫県神戸市北区上津台7-3)
- Hours: 10:00 AM to 8:00 PM
- Type: Limited-time store
FRED PERRY OUTLET Shiga Ryuo
- Opening date: Friday, October 23, 2026
- Address: 1178-694 Aza Sunayama, Oaza Yakushi, Ryuo Town, Gamo District, Shiga Prefecture (滋賀県蒲生郡竜王町大字薬師字砂山1178-694)
- Hours: 10:00 AM to 8:00 PM
- Type: Limited-time store
