Vertex Corporation (headquartered in Niigata City, Niigata Prefecture) has begun offering BABY THREE plush mascots in blind box format.
BABY THREE is a popular plush mascot series that has gained significant popularity in America and Asia, featuring fantastical and unique designs with distinctive eye expressions as its key charm point! These new-sensation mascots deliver both visual appeal and comfort.
Each BABY THREE mascot is unique, with variations in eye types, facial expressions, and skin paint, allowing collectors to discover their own one-of-a-kind companion.
What is a Blind Box?
Each blind box contains one character, but you won't know which one until you open it. This creates an exciting moment of discovery when meeting your destined mascot. Each series includes regular models plus secret models, and the low appearance rate of secret models adds to the "rare" factor, making them irresistibly collectible.
Product Series
*Note: Includes series scheduled for restocking in February 2026.
Cat Wardrobe Series
Storage Pouch Series
Lily Rabbit Town Series
Good Baby Series
First Generation Animal Series
Gourd Series
Features
Each mascot comes with a ring-type carabiner for attaching to bags.
Purchasing Information
Available at:
- Itadaki Plaza Rakuten Market Store
- Itadaki Plaza Yahoo! Store
- Itadaki Plaza au PAY Market Store
- Itadaki Plaza Qoo10 Store
*Restocking is scheduled for February 2026.
Product Inquiries
TEL: 025-282-9051
About Vertex Corporation
- Company Name: Vertex Corporation
- Business: Development, import, and wholesale of home appliances and miscellaneous goods
- Established: June 1992
- Capital: 50 million yen
- Representative: Manabu Hokari, President
- Headquarters: 2-3927-15 Ryogawa, Konan-ku, Niigata City, Niigata Prefecture
- TEL (Main): 025-250-7112
- TEL (Press Inquiries): 025-282-9051
- FAX: 025-282-9056
