A limited collaboration collection between the fashion brand FRAY I.D and the Sanrio characters Hello Kitty, My Melody and My Sweet Piano, titled "FRAY I.D♡Sanrio characters," goes on sale on Thursday, October 29, 2026. It is sold at sanrio house stores and on the sanrio house official online store. sanrio house is a brand developed by Mash Style Lab Co., Ltd. (株式会社マッシュスタイルラボ) and supervised by Sanrio Co., Ltd.
FRAY I.D proposes a style that blends refined elegance with an advanced, fashion-forward look. Its collaboration with the Sanrio Characters adds a subtle touch of playfulness to everyday outfits. The collection has seven items in total: a cardigan, a dress, two bags, a bucket hat, a hair clip and a charm, all aimed at grown-up women's wardrobes.
All prices in this article include tax.
Lineup
Frill Combination Cardigan
- Price: ¥19,800
- Variations: Hello Kitty, My Melody, My Sweet Piano
This classic FRAY I.D cardigan is infused with the playfulness of the Sanrio Characters. The chest pocket is embroidered with the letter "F," the initial of FRAY I.D, and the character peeks out from it. It works as a top, or it can be worn unbuttoned as a layer, which makes it easy to fit into grown-up outfits.
Hello Kitty Fur Bucket Hat
- Price: ¥6,930
- Colors: Ivory / Gray (IVR / GRY)
This bucket hat is made of soft, fluffy fur that suits the season. It comes in two subtle shades, ivory and gray, that are easy to style. An original metal plate on the front combines a Hello Kitty face motif with the "FRAY I.D" and "HELLO KITTY" logos. The lining is embroidered with a double-name logo of Hello Kitty and FRAY I.D in silver lamé thread, so even the unseen parts feel special.
Simply putting it on gives a neat look around the face, and its shape is feminine.
Hello Kitty Dot Print Lace Combination Dress
- Price: ¥23,100
- Colors: White / Black (WHT / BLK)
This dress is made of satin with an elegant sheen and a graceful drape, and it is scattered with a classic dot pattern and Hello Kitty motifs. It has a feminine look with a polished finish. Delicate lace is placed at the waist and on the skirt, and the high waist position creates a sleek silhouette.
It combines a feminine silhouette with a relaxed fit, and an inner camisole is included, so wearers do not need to worry about the fabric being see-through.
Quilted Tote Bag
- Price: ¥12,100
- Variations: Hello Kitty, My Melody, My Sweet Piano
The body of this tote has heart-motif matelassé embroidery. Three-dimensional character embroidery is paired with monochrome dots and gingham checks, giving a catchy yet polished look.
The bag is roomy, and it has a D-ring for attaching a charm and a back pocket that lets it sit on a carry case, so it is practical for both daily use and trips.
Ruelle (ルエル) Ribbon Bag
- Price: ¥16,500
- Variations: Hello Kitty, My Melody, My Sweet Piano
"Ruelle" (ルエル), a popular FRAY I.D ribbon bag, is updated for this collaboration. A large, three-dimensional ribbon on the front adds a glamorous accent to an outfit.
Built on FRAY I.D's signature monochrome palette, each bag comes with an original charm that expresses its character in delicate embroidery. The inside pocket also features a design of the character peeking out. The bag has a detachable shoulder strap, so it can be used as a handbag or a shoulder bag.
Hello Kitty Hair Clip (ヘアバンス)
- Price: ¥4,290
- Variation: Hello Kitty
This elegant hair clip combines a monochrome gingham-check ribbon with a dressed-up Hello Kitty. It is a 2-way design with a different look on each side. The front is a design unique to this collaboration, with Hello Kitty holding the ribbon middle bag "Ruelle" (ルエル), a popular FRAY I.D item. Besides wearing it in the hair, it can be attached to a bag or clothes like an accessory.
Hello Kitty Plush Charm
- Price: ¥6,930
- Variation: Hello Kitty
This Hello Kitty bag charm is made of soft, fluffy material. A black-and-white gingham-check ribbon is layered with a slim black satin ribbon at the ears, giving it the feminine, classic look of FRAY I.D. On the chest is a black heart motif embroidered with the FRAY I.D initial "F," showing Hello Kitty hugging it. The black-and-white monochrome scheme brings out the character's charm and makes the charm easy to add to grown-up outfits.
Where to Buy
sanrio house Stores
| Store | Release date and time | Address |
|---|---|---|
| sanrio house Lumine Shinjuku 2 | Thursday, October 29, 2026, 11:00 AM | Lumine Shinjuku, Lumine 2, 2F, 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022 |
| sanrio house LUCUA Osaka | Thursday, October 29, 2026, 10:30 AM | LUCUA Osaka 6F, 3-1-3 Umeda, Kita-ku, Osaka 530-8558 |
| sanrio house Nagoya PARCO (newly opening) | Thursday, October 29, 2026, 10:00 AM | Nagoya PARCO West Building B1F, 3-29-1 Sakae, Naka-ku, Nagoya, Aichi |
To reduce crowding, visits to the stores during the periods below are handled by numbered ticket or advance reservation through LINE.
- Lumine Shinjuku and LUCUA Osaka: Numbered tickets are distributed.
- Nagoya PARCO: The period from Thursday, October 29 to Tuesday, November 3 (national holiday) is already fully booked. For visits from Wednesday, November 4 onward, please check the official social media accounts before visiting.
Official Online Store
- Release date and time: Thursday, October 29, 2026, 12:00 PM (noon)
- URL: https://mashstylelab.jp/sanriohouse/Form/Product/ProductList.aspx?shop=0&pgi=SRH261026FRAY&plan=SRH261026FRAY
The collection is not available at the FRAY I.D official online store or at FRAY I.D directly-operated stores.
sanrio house Official Links
- Brand site: https://mashstylelab.jp/sanriohouse/
- Instagram: https://www.instagram.com/mash_sanriohouse_official/
- X: https://x.com/mashsanriohouse
- LINE: https://lin.ee/hdUxFKM
