BEAMS is once again serving as the official staff wear partner for "TOKYO GAME SHOW 2026," held at Makuhari Messe from Thursday, September 17 to Monday, September 21, 2026, producing the staff uniforms for a second consecutive year.
2026 also marks two milestone anniversaries — TOKYO GAME SHOW's 30th and BEAMS' 50th. To celebrate, BEAMS MANGART is launching a collaboration collection themed around games and art, the GAME ARTeee COLLECTION, starting Tuesday, September 15.
For the collection, TGS official illustrator Zashikiwarashi has newly drawn characters representing seven Japanese game companies, featured in T-shirt designs.
The main visuals feature TGS BOOSTERZ, the official streamers, influencers, and creators invited by TOKYO GAME SHOW under the theme of boosting the event's appeal to audiences around the world.
About the GAME ARTeee COLLECTION
Price:
¥6,000 (before tax)
Kids size: ¥4,500 (before tax) (sold only at the Family Game Park (FGP) venue)
Under the concept of "a fusion of games and art," the collection features T-shirts illustrated by Zashikiwarashi, who also creates TOKYO GAME SHOW's main visuals, depicting characters representing seven Japanese game companies.
Participating Companies and Titles
ロックマン デュアルオーバーライド — Mega Man (Capcom)
カリアのアトリエ ～夜の王国と追憶の道標～ — Karia (Koei Tecmo Games)
Castlevania: Belmont's Curse — Rose (KONAMI)
Sonic the Hedgehog — Sonic the Hedgehog (SEGA)
FINAL FANTASY VII — Yuffie (Square Enix)
Astro Bot — Astro (Sony Interactive Entertainment)
ACE COMBAT 8 — Tasha (Bandai Namco Entertainment)
In addition to this lineup, a T-shirt bringing all the illustrated characters together will also be available for pre-order.
All-Star T-Shirt
To mark TGS' 30th anniversary, an "All-Star T-Shirt" featuring characters from all seven game companies alongside the TGS character on a single design will also be available for pre-order.
It's an item celebrating both TGS' 30th anniversary and BEAMS' 50th anniversary, bringing characters from different game companies together on one piece.
Staff Uniforms
The uniforms come in three colors — black, white, and yellow — matching the venue's three areas.
The front features the main visual for "TOKYO GAME SHOW 2026" by TGS official illustrator Zashikiwarashi, to be worn by around 3,000 staff members at the event.
Sales Overview: GAME ARTeee COLLECTION
Sales start date:
Tuesday, September 15, 2026
Sales period and locations:
Tuesday, September 15 to Monday, September 28, 2026
BEAMS CULTUART Takanawa
BEAMS Heart LaLaport TOKYO-BAY
BEAMS official online shop
Tuesday, September 29 to Thursday, December 31, 2026
BEAMS official online shop
Note: The T-shirt featuring all characters together and the All-Star T-shirt are available by pre-order only.
Sales at the TOKYO GAME SHOW 2026 venue:
Some items will be sold at the Family Game Park (FGP) merchandise area.
Note: Limited to the individual character designs by Zashikiwarashi for Capcom, SEGA, and Sony Interactive Entertainment only.
Note: Details such as products sold and sales locations are subject to change.
About TOKYO GAME SHOW 2026
Name: TOKYO GAME SHOW 2026
Organizer: Computer Entertainment Supplier's Association (CESA)
Co-organizers: Nikkei Business Publications, Inc.; Sony Music Solutions Inc.
Dates: Thursday, September 17 to Monday, September 21 (national holiday), 2026
Venue: Makuhari Messe (Mihama Ward, Chiba City) — Exhibition Halls 1-11 / International Conference Hall / TKP Tokyo Bay Makuhari Hall
Admission: Paid
Official site: https://tgs.cesa.or.jp/jp
