The Bears' School, the beloved picture book series produced by Charaken Co., Ltd., and Hello Kitty, Sanrio's iconic character, are coming together for their first-ever character collaboration. A lineup of exclusive merchandise will make its debut at a limited-time pop-up shop at Tokyo Station before rolling out to stores across Japan.
Collaboration Products (Selected Items)
Collaboration Product Sales Schedule
- June 26 (Fri) – July 9 (Thu), 2026: "The Bears' School × Hello Kitty POP UP SHOP" at Tokyo Station Ichiban Street, B1F, Ichiban Plaza
- Online store "Online Plaza" (no purchase bonus): https://e-shop.tokyoeki-1bangai.co.jp/shop/ (available from June 20 (Sat) 10:00 AM – July 9 (Thu))
- July 10 (Fri) onwards: The Bears' School Official Shop — Jackie's Marché (Kichijoji and Osaka Umeda locations)
- July 10 (Fri) – July 30 (Thu): POP-UP SHOP "Jackie's Marché Petit" at Kiddy Land Omocado
- July 17 (Fri) onwards: 7 Kiddy Land stores and select Sanrio shops
- July 24 (Fri) onwards: General merchandise stores nationwide
The Bears' School × Hello Kitty POP UP SHOP
Period: June 26 (Fri) – July 9 (Thu), 2026
Location: Tokyo Station Ichiban Street, B1F, Tokyo Character Street, "Ichiban Plaza"
1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005
Hours: 10:00 AM–8:30 PM (6:00 PM on the final day)
※ Entry queue tickets may be distributed on June 26 (Fri) and June 27 (Sat) depending on crowd conditions. Queue tickets or entry limits may also be applied on other days due to congestion. For the latest updates: Kiddy Land Event X: https://x.com/kiddyevent
※ Operating hours are subject to change. Check the Tokyo Station Ichiban Street website for the latest information: https://www.tokyoeki-1bangai.co.jp
Purchase Bonuses
① June 26 (Fri) – July 2 (Thu)
For every ¥3,300 (tax included) spent on collaboration merchandise at "Ichiban Plaza," customers will receive one "Hologram Sticker (non-sale item) — 3 designs."
② July 3 (Fri) – July 9 (Thu)
For every ¥3,300 (tax included) spent on collaboration merchandise at "Ichiban Plaza," customers will receive one "Hologram Sticker (non-sale item) — 3 designs."
※ Maximum of 3 stickers per transaction ※ Bills cannot be combined or split ※ Designs cannot be chosen ※ Available while supplies last ※ Size: approx. 55 × 55mm
Special Decorations at Tokyo Station Ichiban Street
For the duration of the event, eye-catching decorations featuring The Bears' School × Hello Kitty will be on display throughout Tokyo Character Street and at "Nozomi Hiroba," just outside the Yaesu Underground Central Gate exit. The decorations run from June 26 (Fri) to July 9 (Thu), 2026.
Product images are for illustrative purposes. Actual designs may differ.
© BANDAI / © 2026 SANRIO CO., LTD. APPROVAL NO. 671737
