A limited-time "miffy style POP UP SHOP in Yurakucho" is set to open at Yurakucho Marui's 1F Calendarium from Friday, October 2 through Monday, October 19, 2026. The pop-up is presented by Kiddy Land Co., Ltd. with the cooperation of Dick Bruna Japan Co., Ltd., Miffy's official agent in Japan.
Miffy was created by Dutch graphic designer and picture book author Dick Bruna. His work is loved by children and adults around the world for its warm, hand-drawn lines, vivid colors, and simple, bold compositions that spark the viewer's imagination.
Kiddy Land has operated dedicated Miffy stores under the name "miffy style" since September 2009 and now runs 19 locations nationwide. Built around the concept of "less is more," miffy style proposes a simple, stylish lifestyle centered on Miffy.
Now in its fourth year, "miffy style POP UP SHOP in Yurakucho" offers a relaxing space amid the busy streets of Yurakucho, surrounded by Dick Bruna's Miffy illustrations and the simple, stylish lifestyle that miffy style proposes.
By popular request, "miffy style POP UP SHOP" pop-ups will also be held this year at Kiddy Land Osaka Umeda and Sapporo Apia (details below).
- Official website: https://www.kiddyland.co.jp/miffy_style/
- Official X: https://twitter.com/miffy_style_t
- Official Instagram: https://www.instagram.com/miffy_style
Admission requires an advance reservation. Details will be posted on the official website at a later date.
Yurakucho Store Overview
Dates: Friday, October 2 – Monday, October 19, 2026
Event name: Limited-time "miffy style POP UP SHOP in Yurakucho"
Venue: Yurakucho Marui 1F Calendarium
2-7-1 Yurakucho, Chiyoda-ku, Tokyo 100-0006
Hours: 11:00 AM to 8:00 PM (final day closes at 7:00 PM)
For the latest hours, check the Yurakucho Marui website: https://www.0101.co.jp/086/
Purchase Bonus
Customers who spend ¥11,000 (tax included) or more receive a "Tote Bag" (not for sale) as a first-come, first-served gift.
Distribution period:
- "miffy style POP UP SHOP in Yurakucho" — from October 2 (Fri)
- "miffy style POP UP SHOP in Osaka Umeda" — from October 31 (Sat)
- "miffy style POP UP SHOP in Sapporo" — from November 6 (Fri)
Quantities are limited, with one gift per checkout. The gift will end once supplies run out.
Limited-Edition Items
(Left) Retro Check Miffy Plush Toy — ¥5,500 (tax included)
(Right) Denim Jacket Miffy Plush Toy — ¥5,500 (tax included)
(Left) Retro Check Miffy Mascot / (Center) Denim & Scarf Miffy Mascot / (Right) Classical Miffy Mascot — ¥2,970 each (tax included)
"miffy style POP UP SHOP" Also Coming to Kiddy Land Osaka Umeda and Sapporo Apia
By popular request, this year's "miffy style POP UP SHOP" will also be held at Kiddy Land Osaka Umeda from October 31 to November 17 and at Sapporo Apia from November 6 to November 24. Those near either location are welcome to stop by.
Kiddy Land Osaka Umeda
Dates: Saturday, October 31 – Tuesday, November 17, 2026
Event name: Limited-time "miffy style POP UP SHOP in Osaka Umeda"
Venue: Hankyu Sanbangai North Building, Kiddy Land Osaka Umeda
1-1-3 Shibata, Kita-ku, Osaka 530-0012
TEL: 06-6372-7701 (business hours only)
Hours: 10:00 AM to 9:00 PM (irregular holidays)
For the latest hours, check the Kiddy Land website: https://www.kiddyland.co.jp
Sapporo Apia
Dates: Friday, November 6 – Tuesday, November 24, 2026
Event name: Limited-time "miffy style POP UP SHOP in Sapporo"
Venue: Sapporo Apia B1F
Kita 5-jo Nishi 3/4-chome, Chuo-ku, Sapporo, Hokkaido 060-0005
TEL: To be determined
Hours: 10:00 AM to 8:00 PM (hours subject to change)
For the latest hours, check the Sapporo Apia website: https://www.apiadome.com
Simultaneous Campaign at miffy style Tokyo Station and Shinsaibashi PARCO
Customers who spend ¥5,500 (tax included) or more at "miffy style Tokyo Station" or "miffy style Shinsaibashi PARCO" receive a "Drawstring Pouch" (not for sale) as a first-come, first-served gift. Those visiting either store are welcome to take advantage of this offer.
Distribution period:
- "miffy style Tokyo Station" — from October 2 (Fri)
- "miffy style Shinsaibashi PARCO" — from October 31 (Sat)
Quantities are limited, with one gift per checkout. The gift will end once supplies run out.
miffy style Tokyo Station
Location: Tokyo Station Ichibangai B1F
1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005
TEL: 03-3213-5571
Hours: 10:00 AM to 8:30 PM
miffy style Shinsaibashi PARCO
Location: Shinsaibashi PARCO 5F
1-8-3 Shinsaibashisuji, Chuo-ku, Osaka 542-0085
TEL: 06-6243-0701
Hours: 10:00 AM to 8:00 PM
Business hours and holidays are subject to change without notice. Please check with each store directly.
Kiddy Land website: https://www.kiddyland.co.jp
Illustrations Dick Bruna © copyright Mercis bv, 1953–2026 www.miffy.com
