Apple Watch band specialty online store BELTIES, operated by 株式会社メディアエクシード, is holding a two-day pop-up store at Chameleo cafe in Yokohama Chinatown, Kanagawa, on Saturday, October 24 and Sunday, October 25, 2026.
The pop-up displays and sells Apple Watch bands and cases that are popular at the online shop, along with items from a variety of brands, including Bandee Joy, AULUMU, Timberland, and Vivienne Westwood.
Visitors can also look forward to discounted Bandee Joy products and a 10% OFF perk for adding the official BELTIES LINE account as a friend and answering a survey.
It is a special two days to check, by handling the products in person, the texture, size, and look when worn that are hard to judge online.
See, Touch, and Try On Apple Watch Bands from Popular Brands
Popular Apple Watch bands and cases from BELTIES are displayed and sold at the venue.
BELTIES offers Apple Watch accessories for a range of lifestyles, from business to casual and sports, under the concept "easily upgrade your style." In addition to its original brand Bandee Joy, items from AULUMU, Timberland, Vivienne Westwood, and other brands can be handled at the pop-up.
The pop-up speaks to common online shopping concerns such as:
- "I can't tell the texture of the material from photos alone."
- "I want to see if it suits my Apple Watch."
- "I want to compare several bands before choosing."
Visitors can try the bands on and find a favorite. It is also a good fit for anyone who wants to switch bands by occasion, such as one for work and one for days off.
Bandee Joy's New BRIGHT Series Also on Display
Bandee Joy's new BRIGHT series. The Black and Silver models are displayed and sold.
The new BRIGHT series from BELTIES' original brand Bandee Joy, released on September 18, 2026, will also be available.
The BRIGHT series consists of metal bands for Apple Watch made of titanium alloy. Its link design combines a matte texture with a mirror-finish shine.
BJ-007 BRIGHT - Black
A model built on a calm black, with a striking contrast between matte and gloss. It tightens up the wrist and gives a refined impression.
BJ-008 BRIGHT - Silver
A silver model with the beautiful shine unique to metal. Its design pairs easily with a wide range of styles, from business to days off.
The two models, Black and Silver, each with a different look, can be tried on and compared in person.
At the venue, both the Black and Silver models can be tried on and purchased.
Visitors can check the metal texture and the presence on the wrist, which are hard to convey in the online shop's photos.
Pop-Up-Exclusive Discounts and Visitor Perks
To help more people enjoy Apple Watch bands, the pop-up offers special discounts and purchase perks.
1. Discounted Bandee Joy products
Eligible products from BELTIES' original brand Bandee Joy are sold at special prices.
It is a chance to handle Bandee Joy products in person for anyone who has had an eye on them.
2. 10% OFF for adding the LINE account and answering a survey
Adding the official BELTIES LINE account as a friend and answering a survey earns a 10% OFF perk.
It is also an easy way for first-time visitors to the brand to find a favorite Apple Watch band.
Note: Details on eligible products and on combining the offer with other discounts will be provided at the venue.
Discover a New Apple Watch Style While Strolling Yokohama Chinatown
The venue is Chameleo cafe in Yokohama Chinatown.
Yokohama Chinatown, where the pop-up takes place, is a popular sightseeing area visited by many tourists from Japan and abroad. The pop-up aims to be somewhere visitors can easily stop by while enjoying meals, shopping, and strolling.
Whether you use your Apple Watch every day or have never swapped its band, you can experience how changing the band alone changes the look of your wrist.
Just like choosing favorite clothes or accessories, visitors can look for an Apple Watch band that suits their own style.
Event Details
Event name: BELTIES POPUP STORE in Yokohama Chinatown
Dates: Saturday, October 24 to Sunday, October 25, 2026
Hours: 11:00 AM to 8:00 PM
Venue: Chameleo cafe
Address: 138-21 Yamashitacho, Naka-ku, Yokohama, Kanagawa
What's on offer:
- Display and sale of Apple Watch bands, cases, and more
- Try-on experience for popular brand products
- Discounted sale of Bandee Joy products
- 10% OFF perk for adding the LINE account as a friend and answering a survey
