Eim, an apparel e-commerce company based in Kyoto, is holding the "Eim TOKYO POPUP STORE" in Omotesando, Tokyo, for three days from Friday, November 13 to Sunday, November 15, 2026.
Visitors can pick up and buy the latest collections from the women's brand lawgy (ラウジー) and the lifestyle brand MILRTY (ミルリティー) ahead of their online release. The event also includes the evening-only "Night market," which has been popular with visitors, and a pop-up-exclusive novelty gift.
Event Overview
- Event name: Eim TOKYO POPUP STORE
- Dates: Friday, November 13 to Sunday, November 15, 2026
- Participating brands: lawgy / MILRTY
- Venue: KADO MINAMI AOYAMA, B110, 5-4-44 Minami-Aoyama, Minato-ku, Tokyo 107-0062 (within walking distance of Omotesando Station)
- Hours:
- Friday, November 13: 5:00 PM to 8:00 PM (Night market throughout opening hours)
- Saturday, November 14: 11:00 AM to 8:00 PM (Night market time: 5:00 PM to 8:00 PM)
- Sunday, November 15: 11:00 AM to 7:00 PM (Night market time: 5:00 PM to 7:00 PM)
Closing times and Night market hours may change depending on circumstances at the event.
Highlights and Limited Content
1. Early Sales of New Items (lawgy / MILRTY)
lawgy and MILRTY mainly sell online, so the pop-up is a chance to check the fit and fabric of the new items in person. Quantities of each item are limited, and items may sell out.
2. "Night Market"
The Night market offers a special evening atmosphere. With calmer lighting than during the day and special touches, it is designed to let visitors feel the world of Eim up close.
Visitor gift: A special gift is available in limited quantities for guests who visit during Night market time.
3. Pop-Up-Exclusive Novelty Gift
Guests who spend ¥15,000 or more (tax included) at the venue receive a pop-up-exclusive "original logo glass" on a first-come, first-served basis, while supplies last.
About the Brands
lawgy (ラウジー)
A women's apparel brand with refined designs that blend into everyday life and details that bring out each wearer's individuality.
Instagram: https://www.instagram.com/lawgy_official/
MILRTY (ミルリティー)
A brand offering loungewear and lifestyle goods that make time at home and daily life more enjoyable.
Instagram: https://www.instagram.com/milrty_official/
