Korean eyewear brand BLUE ELEPHANT is running a limited-time Golden Week promotion at its Japan official online store. Starting April 29, 2026 (Wednesday), discount coupons are available exclusively for members and are automatically applied upon login — no additional steps required. This is the brand's first-ever discount campaign in Japan.
7 Japan-Exclusive Items
① OLAS Series
20% OFF COUPON
Colors: silver, rose gold, matte black, gold, brown (5 colors)
② AVELIN-S Series
10% OFF COUPON
Colors: rose gold, silver (2 colors)
③ AVELIN Series
10% OFF COUPON
Colors: gold, rose gold, silver (3 colors)
④ BEBI-S Series
10% OFF COUPON
Colors: grey crystal, brown crystal, black (3 colors)
⑤ BEBI Series
10% OFF COUPON
Colors: red wine, leopard, black (3 colors)
⑥ DABI-S Series
10% OFF COUPON
Colors: black, jelly beige, pearl grey (3 colors)
⑦ DABI Series
10% OFF COUPON
Colors: black, khaki, leopard (3 colors)
BLUE ELEPHANT was founded in South Korea in 2019. The brand's eyewear is crafted with innovative designs that follow the latest trends, and is tailored to fit Asian facial structures for a comfortable, secure fit. The lineup ranges from simple, everyday-friendly styles to more expressive statement pieces. The brand has attracted a following among K-pop idols and entertainers, and its recognition continues to grow both in Japan and internationally.
The promotion is available at the Japan official online store: https://jp.blueelephant.co/
To receive the latest news and campaign updates from BLUE ELEPHANT, adding the brand's LINE Official Account as a friend is a convenient option.
