Burger King®'s food truck tour "KING ON TOUR 2026" is back, travelling to cities across Japan where no permanent Burger King® store currently exists. The first leg of this year's tour will mark the brand's debut in Miyazaki City (Miyazaki Prefecture), Saga City (Saga Prefecture), and Yamaguchi City (Yamaguchi Prefecture). Note that Yamaguchi Prefecture was visited by the food truck last year — but that stop was in Shimonoseki; Yamaguchi City itself will be getting its first visit.
Burger King® has grown from 77 stores in Japan as of May 2019 to 350 stores as of April 14, 2026 — roughly 4.5 times its former size over about seven years. Even so, new store openings have not been able to keep up with demand from customers across the country, which is why the food truck tour continues to bring the flame-grilled Whopper® experience directly to underserved areas.
Menu
Two burgers will be on offer at the food truck, each sold as a set with a drink priced at ¥1,000:
Whopper® Cheese — A flame-grilled 100% beef patty topped with cheddar cheese, fresh lettuce, tomato, onion, pickles, creamy mayo sauce, and ketchup, served on a toasted sesame bun. A classic Burger King® favourite.
Spicy BBQ Whopper® — A flame-grilled 100% beef patty with fresh lettuce, tomato, onion, and pickles, finished with a double sauce: Bull's-Eye™ BBQ Sauce and a house-made spicy sauce combining chili pepper, garlic, and doubanjiang. This item is exclusive to the food truck.
Each set comes with a choice of Coca-Cola® or Coca-Cola® Zero. Items cannot be ordered individually, and no customisation is available (except ingredient removal for allergy reasons).
Sales are limited to 300–400 sets per day on a first-come, first-served basis, with a maximum of 3 sets per transaction.
About the Flame-Grilled Patty
Burger King® uses a proprietary broiler to cook its 100% beef patties directly over an open flame — a method known as Flame-Grilled. This allows excess fat to drain away while locking in the juices, creating a smoky, juicy patty that sets it apart from most other burger chains.
Limited-Edition Sticker with Every Purchase
With each set purchased, customers will receive one "Burger King® KING ON TOUR Limited Sticker" featuring the name of the city being visited. Available while supplies last.
Event Schedule
Miyazaki
- Venue: AEON Mall Miyazaki HINATA TERRACE (862-1 Eguchi, Shinbeppu-cho, Miyazaki City, Miyazaki Prefecture)
- Dates: Friday, April 24 to Sunday, April 26, 2026
- Hours: 11:00 AM–2:00 PM / 3:30 PM–6:30 PM (planned)
Saga
- Venue: AEON Mall Saga Yamato (3535 Nishidera, Yamato-cho, Saga City, Saga Prefecture)
- Dates: Friday, May 15 to Sunday, May 17, 2026
- Hours: 11:00 AM–2:00 PM / 3:30 PM–6:30 PM (planned)
Yamaguchi
- Venue: Ishin Daiko Arena (4-1-1 Ishin Koen, Yamaguchi City, Yamaguchi Prefecture)
- Dates: Friday, June 5 to Sunday, June 7, 2026
- Hours: 11:00 AM–2:00 PM / 3:30 PM–6:30 PM (planned)
- Note: Taking place during the PJF Pickleball Japan Open in Yamaguchi
Schedules are subject to change without notice. Sales will end once the daily allocation has sold out.
Burger King® Sponsors the PJF Pickleball Japan Open in Yamaguchi
The Yamaguchi stop coincides with the "PJF Pickleball Japan Open in Yamaguchi," an event organised by the Japan Pickleball Federation (PJF). Burger King® is a continuing sponsor of PJF, supporting the growth of pickleball — a racket sport that blends elements of tennis, badminton, and table tennis — across Japan.
Pickleball has surged in popularity in the United States, with 24.3 million players in 2025 and nearly 48.3 million Americans having tried the sport at least once. In Japan, the player count has grown rapidly from around 3,000 in 2023 to over 45,000 as of March 2025.
PJF Pickleball Japan Open in Yamaguchi
| Dates | Friday, June 5 to Sunday, June 7, 2026 |
| Venue | Ishin Daiko Arena Indoor Courts (18 courts) |
| Address | 4-1-1 Ishin Koen, Yamaguchi City, Yamaguchi Prefecture |
| Registration Deadline | Thursday, May 21, 2026 (or until capacity is reached) |
| Organiser | Japan Pickleball Federation (PJF) |
| Website | https://www.pickleball-japan.org/yamaguchi |
Ticketing Notes
When large crowds form, numbered tickets may be distributed at two sessions: the first starting at 11:00 AM and the second at 3:30 PM. Once all tickets have been issued, sales for that day will end.
For the official food truck page, visit: https://www.burgerking.co.jp/cp/foodtruck2026/index.html
A second round of tour destinations from July onward is in planning, with an announcement expected around June.
