Cami (Cami株式会社), a Tokyo-based beauty brand, is opening a global online store on Thursday, October 8, 2026, the date marking the third anniversary of its brand launch. With the opening, the brand begins full-scale overseas sales.
Since going on sale on October 8, 2024, "Cami Hair Oil" (Camiヘアオイル) has gained support through online and in-store sales, with sell-outs and repeat purchases. About two years after its release, the brand is expanding beyond Japan. Following an overseas pop-up in New York, it is now launching a global online store.
In response to requests from overseas customers who wanted to buy Cami products, sales start in the six regions with the highest demand: the United States, Canada, Hong Kong, Taiwan, South Korea and Singapore. Cami plans to expand the delivery area step by step, starting with Europe.
Sold Out Within a Day in 2025, Then Back in New York in 2026
Visitors at the event
In 2025, Cami exhibited for the first time at the "SONG OF SKIN" pop-up held in New York, and the Cami Hair Oil it had prepared sold out within a day. Following that response, Cami returned to the same event in May 2026, the only Japanese brand to exhibit for two years in a row.
In its second year, visitors formed lines before opening, and the venue was busy with many visitors every day. Cami's Representative Director, Kana Tsuchiya (土屋可奈), stood at the booth herself and gave New York customers touch-ups and hair consultations in person, which drew a strong response. Cami Hair Oil recorded the highest cumulative product sales over the six days of the pop-up among the participating brands, excluding the organizer's own brands.
Some customers bought in bulk on the spot or came back to buy again the next day, and many said they wanted to buy from overseas as well.
Cami says the response showed that Cami Hair Oil, born in Japan, can be accepted by users with different hair types and cultural backgrounds. The reaction in New York gave the brand confidence in overseas markets and in global expansion, and just three years after its brand launch, Cami is taking a big step toward going global.
From Japan to the World
Cami has proposed products that bring the knowledge of beauty professionals into daily care and that people can keep using without strain in their everyday lives.
Its flagship product, Cami Hair Oil, has repeatedly sold out both online and in stores since it went on sale in Japan on October 8, 2024, and it continues to attract repeat purchases. After spending two years developing the product in Japan and facing real users in New York, Cami is moving into a new stage of delivering its products to users around the world, not only in Japan.
J-Beauty That Brings Japanese Beauty Into Everyday Life Worldwide
Cami is a Japan-born beauty lifestyle brand created by a team of a beauty professional and a creator. Kana Tsuchiya (土屋可奈) is a beauty lifestyle creator with 1.15 million total followers on social media. Issei Tamiya (田宮一誠) is known as a leading beauty hit-maker in Japan and has done hair and makeup for numerous celebrities and models.
Under the theme of "beauty and health," the brand offers products that combine professional knowledge with a feel that is easy to adopt in daily life.
Its flagship Cami Hair Oil focuses on the relationship between hair and heat. It aims to keep hair healthy while making use of everyday heat from hair dryers and hair irons. It also has a light feel, and Cami plans to bring the beauty know-how and products it has built in Japan to the everyday lives of beauty users around the world.
Cami positions this global online store launch as the first step toward a full-scale overseas expansion as a beauty brand from Japan.
Next Stop Is Los Angeles
In addition to the global online store, Cami will take part in the "SONG OF SKIN" pop-up in Los Angeles, following New York, starting October 8, 2026 (U.S. West Coast time).
Through the global online store that delivers products worldwide and the in-person brand experience abroad, Cami aims to widen its points of contact with beauty users around the world as it expands overseas as a beauty lifestyle brand from Japan.
SONG OF SKIN "SOS AIR" LA POP-UP
Event Details
- Dates (U.S. West Coast time):
- Thursday, October 8 to Sunday, October 11, 2026
- Thursday, October 15 to Sunday, October 18, 2026
- Hours: 10:00 AM to 8:00 PM
- Address: 8303 Melrose Avenue, Los Angeles, CA 90069
- Website: https://songofskin.com/
- Instagram: https://www.instagram.com/songofskinofficial/
- Event details: https://www.tickettailor.com/events/songofskin1/2417438
Cami Global Online Store
- Opening date: Thursday, October 8, 2026
- URL: https://cami-usa.com/
- Instagram: https://www.instagram.com/cami_global/
- Delivery areas: United States, Canada, Hong Kong, Taiwan, South Korea and Singapore (to be expanded step by step depending on demand)
Product Information
- Product name: Cami Hair Oil (Camiヘアオイル)
- Price: ¥3,880 (tax included)
- Volume: 80 ml
- Where to buy: Official online store and others, including Amazon
- Product page: https://cami.co.jp/pages/cami%E3%82%AA%E3%82%A4%E3%83%AB/
