The shampoo and treatment brand Tsururincho. (つるりんちょ。) is holding the POP-UP store "Tsururincho. SALON" for four days, from Sunday, November 15 to Wednesday, November 18, 2026, at Daikanyama T-SITE GARDEN GALLERY in Daikanyama, Tokyo. True to the brand's origins in hair salons, the venue itself is styled as a hair salon. Over the four days, visitors can see, hear, and try what stylists value in their daily work of creating beautiful hair.
Event Highlights
- The venue is styled as a hair salon, and visitors can pick up and choose from all items of Tsururincho. and Iruka no Senaka. (いるかのせなか。), both renewed in July 2026
- "The Rules of Beautiful Hair, Taught by Stylists" (美髪の掟), where stylists share tips on shampooing and the extra step before blow-drying (free, advance reservation required)
- "Personal Beautiful Hair Counseling," a one-on-one talk with a stylist specializing in beautiful hair (free, advance reservation required)
- "Fragrance Lab," where visitors create their own bottle based on the scents of Tsururincho. (paid, advance reservation required)
- The winter coffret "Tsururincho. Koibumi" (つるりんちょ。恋文), also on sale at the venue in limited quantity
- The "Tsururincho. Gacha," available for four days only
Background: Behind the Home Care Born in Hair Salons
Tsururincho. is a shampoo and treatment born from the voices of stylists who specialize in beautiful hair. Kami ni Drama wo. (髪にドラマを。), which began with seminar activities for stylists, has put the feedback received on the salon floor to use in its products.
However, shelves in stores and online shops alone make it hard to convey the stylists' thinking and commitment behind the products. For this event, the venue itself is styled as a hair salon. Following the flow of time spent at a salon, from reception, to talking about your hair with a stylist, to choosing home care and heading home, visitors can learn what stylists usually value in order to make hair beautiful.
The brand hopes that visitors will take home the talk that is usually heard only inside a salon and look forward to their daily hair care even more.
What Is New with Tsururincho. and Iruka no Senaka.
In July 2026, Tsururincho. and the leave-in treatment Iruka no Senaka. were renewed together.
- Original "PLEX SHOT" formula in every item:* A formulation that combines three hair-repairing ingredients in the company's own way is included in every item of Tsururincho. and Iruka no Senaka.
- New "Repair" line for high-damage care: For hair with heavy damage from heat treatments, coloring, and the like. It is designed to leave hair smooth down to the ends, with a texture that is not heavy.
- A lineup to match hair type and concerns: Tsururincho. comes in four lines (Regular, Repair, Air, and Booster Shampoo), and Iruka no Senaka. comes in four types (Oil, CMC Milk, Foam, and Hair Mist).
*PLEX SHOT refers to cystamine dimaleate, maleic acid, and glutathione (hair-repairing ingredients).
*"Original formulation" refers to a formulation in which the company has combined these ingredients in its own way.
Event Details
Event name: Tsururincho. SALON (Kami ni Drama wo. POP-UP STORE)
Dates: Sunday, November 15 to Wednesday, November 18, 2026 (4 days)
Hours:
- Sunday, November 15: 11:00 AM to 8:00 PM
- Monday, November 16 and Tuesday, November 17: 10:00 AM to 8:00 PM
- Wednesday, November 18: 10:00 AM to 6:30 PM
Venue: Daikanyama T-SITE GARDEN GALLERY
Address: 16-15 Sarugakucho, Shibuya-ku, Tokyo 150-0033
Access: About a 5-minute walk from Daikanyama Station on the Tokyu Toyoko Line
Admission: Free, no reservation required (some programs require advance reservation)
Organizer: 株式会社髪にドラマを (Kami ni Drama wo)
Special site: https://kaminidoramawo.jp/events/202611-daikanyama-tsite/
What to Expect at the Venue: Following the Flow of Time at a Salon
Reception: "Tsururincho. Diagnosis" Gives You a Sachet That Suits Your Hair (Advance Reservation Required)
The renewed Tsururincho. offers three types to choose from according to hair type and preferred finish. After answering a simple diagnosis, visitors receive one set of shampoo and treatment sachets (about 2 uses for medium-length hair) of the type that matches the result, chosen from Regular, Repair, and Air.
- Advance reservation of a pickup time slot required; one time per person
Program 1: "The Rules of Beautiful Hair, Taught by Stylists" (Free, Advance Reservation Required)
From how to shampoo and how to use a hair dryer to the temperature of a hair iron, stylists directly share, in small groups, what they value every day to keep customers' hair beautiful.
- Free; up to 2 people per session; about 15 minutes
- Participation gift: a sachet of Iruka no Senaka. Oil or CMC Milk
Program 2: Personal Beautiful Hair Counseling (Free, Advance Reservation Required)
Visitors who are bothered by wavy hair, unsure about getting a hair straightening treatment, or worried about damage while wanting to color their hair can take their time talking, one-on-one and in a private room, with a stylist specializing in beautiful hair about things they missed asking at the salon. In this 15-minute session, visitors talk about their current hair concerns and the hair they want, and think together about the care and treatments that suit them.
- Free; one person per session; about 15 minutes
Program 3: Fragrance Lab (Paid, Advance Reservation Required)
The scents of the sold-out "HATSUKOI" and "NUKUMORI" return at the Fragrance Lab. Visitors choose a base from four Tsururincho. scents, namely the revived "HATSUKOI" and "NUKUMORI," the classic "Sabon" (サボン), and this winter's "Koibumi" (恋文). They then layer favorite scents little by little while searching for a balance that is uniquely theirs. After writing a label and naming the creation, an original room fragrance is complete.
- Price: ¥4,180 (tax included); one bottle (80 mL) per person to take home
- Up to 2 people per session; about 30 minutes; advance reservation and advance payment required
Note: What visitors make is a room fragrance. Please refrain from using it on the skin or hair.
Program 4: All Renewed Items and the Event-Exclusive Kami ni Drama wo. Trial Set
Visitors can take their time choosing among all items of Tsururincho. and Iruka no Senaka. while checking the scents. For first-time users, an event-exclusive Kami ni Drama wo. Trial Set is also available, allowing visitors to try every line in small amounts.
- Price: ¥3,080 (tax included)
- Contents: Regular Shampoo & Treatment sachets x 2 packets / Repair Shampoo & Treatment sachets x 2 packets / Regular Shampoo & Air Treatment sachets x 2 packets / Booster Shampoo x 1 packet / Iruka no Senaka. Oil & CMC Milk sachets, 2 packets each
Program 5: Winter Coffret "Tsururincho. Koibumi" Also Sold at the Venue
The winter coffret "Tsururincho. Koibumi" (つるりんちょ。恋文), which goes on sale at participating salons nationwide on Sunday, November 15, will also be sold at the venue in limited quantity. The set of three items, Repair Shampoo & Treatment and a Moisture Balm, comes in the "Floral Bouquet" scent available only this winter.
- Price: ¥12,650 (tax included)
- Limited quantity
- One set per person
Program 6: Letters from Stylists to You
Letters written by stylists from across the country, each thinking of a single customer, are on display at the venue. The letters contain thanks that is hard to say in front of the mirror and memorable words from customers, and visitors are invited to read them.
Visitors who are moved after reading can put a message for their own stylist into the post box at the venue, and Kami ni Drama wo. will deliver it to that stylist. The program is meant to enrich time at the salon even further by letting the thoughts of customers and stylists circulate.
Bonus: Four-Day-Only "Tsururincho. Gacha"
The "Tsururincho. Gacha" held at previous POP-UP events returns for four days only. A Tsururincho. bottle set, with a choice of Regular, Repair, or Air, is also on offer.
- ¥550 per play (tax included); up to 2 plays per person per day. Open to everyone, whether or not they buy a product
- Cashless payment only
- Hours: Part 1 from 12:00 PM to 3:00 PM / Part 2 from 4:00 PM to closing
- Digital numbered tickets are distributed at the venue on the day
A "Tsururincho. Charm" gacha is also set up, with mini charms of the four renewed Tsururincho. types as prizes. They can be used as a marker for an umbrella or a bottle.
- One free play with a purchase of ¥10,000 (tax included) or more (one per person)
- Paid play: ¥550 per play (tax included; one per person). Free and paid plays combined, up to 2 plays
- Cashless payment only
Developer Kenta Kawabata at the Venue on November 15
On the first day, Sunday, November 15, Kenta Kawabata (川畑賢太), the developer of Tsururincho., the president of the company, and a working stylist, will also be at the venue to welcome visitors.
Products on Sale at the Venue
- Tsururincho. Shampoo Regular 80 mL / 400 mL / 1000 mL
- Tsururincho. Shampoo Repair 80 mL / 400 mL / 1000 mL
- Tsururincho. Treatment Regular 80 g / 380 g / 1000 g
- Tsururincho. Treatment Air 380 g / 1000 g
- Tsururincho. Treatment Repair 80 g / 380 g / 1000 g
- Tsururincho. Booster Shampoo 80 mL / 400 mL
- Iruka no Senaka. Oil / CMC Milk / Hair Mist / Foam
- Event-exclusive Kami ni Drama wo. Trial Set
- Winter coffret "Tsururincho. Koibumi" (limited quantity)
- Tsururincho. no Yu (つるりんちょ。の湯) 25 g / 750 g
