The ladies' fashion brand CELFORD, operated by Mash Style Lab Inc. (headquarters: Chiyoda-ku, Tokyo / President: Hiroyuki Kondo), will unveil its spring 2026 collection featuring actress and model Rinka Kumada on January 22, 2026, at 12:00 PM (noon) on its official online store and EC department store "USAGI ONLINE." Pre-orders for the collection will also begin on both platforms.
Beyond the Feel
When you step beyond the boundaries of convention, your heart quietly stirs.
Not through logic, but simply by "feeling."
The delicate textures that emerge translucent in the light, the silhouettes that sway gracefully with every step,
The gentle melodies played by colors.
Prints that shine in the spring sunlight and refined details embedded in every element
Transform everyday life into extraordinary moments.
It goes beyond tactile sensation, moving the hearts of those who wear it.
This is the new beauty of spring, as envisioned by CELFORD.
LOOK Introduction
Blouse ¥17,930
Skirt ¥20,900
Earrings ¥6,600
Coat ¥37,400
Earrings ¥7,700
Blouse ¥16,940
Skirt ¥20,900
Earrings ¥7,700
Bag ¥17,600
Pumps ¥20,900
Dress ¥28,600
Bag ¥17,600
Earrings ¥6,600
Socks ¥4,950
Shoes ¥22,000
Cardigan ¥15,400
Dress ¥28,600
Belt ¥8,800
Earrings ¥6,600
Bag ¥18,700
Shoes ¥22,000
Ensemble ¥19,800
Skirt ¥20,900
Earrings ¥12,100
Bag ¥20,900
Shoes ¥20,900
And more...
(All prices include tax)
Pre-Order Information
Online Pre-Order Start: January 22 (Thursday) 12:00 PM (noon)
- CELFORD OFFICIAL ONLINE STORE: https://celford.com
- USAGI ONLINE: https://usagi-online.com/
Nationwide Release: From late January onwards
Rinka Kumada Profile
Born February 23, 2001, in Tokyo. She debuted as a fashion model in the magazine "nicola" and currently works as an exclusive model for "non-no." As an actress, she has garnered attention for starring roles in films such as "Otona Najimi" and "Yoru ga Aketara, Ichibanni Kimi ni Ai ni Iku" (2023). Recent notable appearances include the dramas "Sayonara Maestro: Chichi to Watashi no Appassionato" (2024), "Watashitachi ga Koisuru Riyuu" (2024), "Kaseifu no Mitazono (7th Series)" (2025), "DOPE Mayaku Torishimari-bu Tokusoka" (2025), and the films "Shinmai Kisha Torokko: Watashi ga Yaraneba Dare ga Yaru!" (2024), "Kao Dake ja Suki ni Narimasen" (2025), and "Mieru Ko-chan" (2025).
About CELFORD
Debuted in spring 2018.
With the concept "THE FIRST LADY," CELFORD captivates sophisticated women with high-quality silhouettes. The brand offers elegant and modern items, starting with dresses that elevate "important moments" for women from all walks of life.
Currently, CELFORD operates 18 stores centered in department stores and fashion buildings (as of January 20).
Official Online Store: https://celford.com/
USAGI ONLINE: https://usagi-online.com/brand/celford/
Instagram Account: https://www.instagram.com/celford_official/
CONCEPT
-THE FIRST LADY-
Design, styling, elegance, and message.
First Lady fashion filled with the originality and pride of each country.
From the moment you encounter the brand, we deliver grace and beauty.
