This summer, PARCO stores nationwide are teaming up with Chiikawa the Movie: The Secret of the Mermaid Island — Chiikawa's first-ever movie, opening in theaters July 24 (Friday) — for a collaboration campaign called "Chiikawa, PARCO, Summer," running from July 17 (Friday) through August 2 (Sunday).
The campaign features an original visual by art director Asuka Wakida, along with a range of events at PARCO stores nationwide, including a special novelty for anyone spending ¥5,500 (tax included) or more in-store, a giveaway campaign on X, and photo booths.
Campaign Overview
Title: Chiikawa, PARCO, Summer.
Dates: July 17 (Friday) – August 2 (Sunday), 2026
Participating stores: 15 PARCO locations nationwide, plus San-A Urasoe Nishikaigan PARCO CITY
(Sapporo, Sendai, Urawa, Shibuya, Ikebukuro, Chofu, Hibarigaoka, Kinshicho, Kichijoji, Shizuoka, Nagoya, Shinsaibashi, Hiroshima, Fukuoka PARCO, PARCO_ya Ueno, San-A Urasoe Nishikaigan PARCO CITY)
Campaign site: https://parco.jp/page/chiikawa2026/
Get an Original Clear Pouch With In-Store Purchases
Anyone who spends ¥5,500 (tax included) or more in-store on eligible dates will receive an original pouch, while supplies last, for a total of 70,000 recipients nationwide (a PARCO Members benefit).
Customers who pay with Poke Pal Payment or a PARCO Card will also receive an original sticker.
©nagano ©Nagano / 2026 "Chiikawa the Movie" Production Committee. Image is for illustrative purposes only.
Eligible dates: July 25 (Saturday), July 26 (Sunday), August 1 (Saturday), and August 2 (Sunday), 2026
Eligible stores: 15 PARCO locations nationwide, plus San-A Urasoe Nishikaigan PARCO CITY
Venue: Redemption venues vary by store. Check the campaign site for details.
How to redeem:
Clear pouch redemption — present both of the following to staff at the redemption venue:
- The exchange coupon distributed through the "POCKET PARCO" smartphone app
- A receipt for ¥5,500 (tax included) or more — purchases can be combined across multiple in-store shops — made on the day of redemption, during the redemption venue's business hours
PARCO Members benefit redemption — present the following to staff when redeeming your novelty:
3. Your "PARCO Card payment slip" or "Poke Pal Payment usage history" for ¥5,500 (tax included) or more, made on the day of redemption during the redemption venue's business hours
Notes:
- Limited to one novelty per person during the campaign period.
- Receipts must be from purchases made on the day of redemption and during the redemption venue's business hours.
- Some stores are excluded from this offer, and some products may be excluded even at participating stores.
- Except in the case of defective items, novelties cannot be returned or exchanged.
- Redemption ends each day once the planned quantity has been distributed.
Check the campaign site for further details.
Take a Photo With Chiikawa: Photo Booth
Special photo booths will be set up inside participating stores throughout the campaign period. Visitors can pose with props that also appear in the movie and take photos alongside the Chiikawa characters.
Period: July 17 (Friday) – August 2 (Sunday), 2026
Participating stores: Sapporo, Sendai, Urawa, Ikebukuro, Kinshicho, Kichijoji, Chofu, Hibarigaoka, Shizuoka, Nagoya, Shinsaibashi, Hiroshima, Fukuoka PARCO / PARCO_ya Ueno, San-A Urasoe Nishikaigan PARCO CITY
Check the campaign site for exact booth locations.
Image is for illustrative purposes only.
Win an Original Dessert Cup: X Follow & Repost Campaign
Follow one of the eligible official PARCO X accounts and repost the post marked "eligible for giveaway" for a chance to win an original dessert cup (2-piece set) — 120 winners will be chosen nationwide by lottery.
©nagano ©Nagano / 2026 "Chiikawa the Movie" Production Committee. Image is for illustrative purposes only.
Entry period: July 17 (Friday) – August 2 (Sunday), 2026, until 11:59 PM
Eligible accounts: See the campaign site for details.
How to enter:
- Follow one of the official PARCO X accounts above.
- Repost the eligible post from the account you followed.
Notes:
- The eligible post is scheduled to be published on July 17 (Friday).
- The eligible post will be labeled "eligible for giveaway."
Check the campaign site for full terms and conditions.
Find Chiikawa: Win an Original Lock Screen Wallpaper
Search for six hidden keywords inside participating stores, then enter the resulting passphrase on the designated page. Get it right, and you'll receive a lock screen wallpaper featuring the campaign visual.
Period: July 17 (Friday) – August 2 (Sunday), 2026
Participating stores: Sapporo, Sendai, Urawa, Ikebukuro, Kichijoji, Chofu, Hibarigaoka, Shizuoka, Nagoya, Shinsaibashi, Hiroshima, Fukuoka PARCO / PARCO_ya Ueno
Check the campaign site for details.
Image is for illustrative purposes only.
Collaboration Cafe for Chiikawa the Movie: The Secret of the Mermaid Island
To mark the movie's release, THE GUEST CAFE BY PARCO locations in Shibuya, Shinsaibashi, and Nagoya PARCO are hosting a limited-time collaboration cafe themed around Chiikawa the Movie: The Secret of the Mermaid Island. The menu draws on the story from the movie's island arc, featuring dishes inspired by food that appears in the story, along with desserts and drinks that recreate memorable scenes, letting guests fully immerse themselves in the film's world.
Original merchandise will also be sold.
Venues and dates:
THE GUEST CAFE BY PARCO Shibuya PARCO (6F)
July 10 (Friday) – September 14 (Monday), 2026, 10:00 AM–9:00 PM (Food L.O. 8:00 PM, Drink L.O. 8:30 PM)
X account: https://x.com/THEGUEST_sby
THE GUEST CAFE BY PARCO Shinsaibashi PARCO (6F)
July 24 (Friday) – September 28 (Monday), 2026, 10:00 AM–8:00 PM (Food L.O. 7:00 PM, Drink L.O. 7:30 PM)
X account: https://x.com/THEGUEST_ssbs
THE GUEST CAFE BY PARCO Nagoya PARCO (West Building 8F)
September 4 (Friday) – November 16 (Monday), 2026, 10:00 AM–8:00 PM (Food L.O. 7:00 PM, Drink L.O. 7:30 PM)
X account: https://x.com/THEGUEST_ngy
Menu highlights:
Shisa's Limited Island Ramen — ¥1,870 (tax included)
Chiikawa's Peach Shaved Ice — ¥1,870 (tax included)
Tropical Island Drinks — ¥1,320 each (tax included)
Mermaid Manju 3-Piece Set — ¥1,500 (tax included)
For more details, visit the official website: https://cafe.parco.jp/event/chiikawamovie_cafe
Reservations are recommended for the cafe; takeout does not require a reservation.
Campaign Visual by Art Director Asuka Wakida
Asuka Wakida
Graphic designer and art director, born in 1993. After graduating from the Design Department at Tokyo University of the Arts and completing graduate school there, she worked at Cozfish before going independent. She works across design in a wide range of cultural fields, while striving for a rich, well-rounded creative life. Her past work includes fashion season visuals for PARCO, LUMINE, and HARUTA, the Doraemon 50th Anniversary poster, book cover design, paper and print-related items, and web design. She also produces and exhibits independent works such as art books and scarves.
This campaign's visuals were created together with designer Shino Toyoguchi.
Instagram: https://www.instagram.com/wakidaasuka/
X: https://x.com/astonish___
Chiikawa's Long-Awaited First Movie
Chiikawa began as a series of posts on X (formerly Twitter) by illustrator Nagano. Since the series began in 2020, the fun, bittersweet, and sometimes tough everyday stories of its endearing cast of characters — Chiikawa, Hachiware, Usagi, and more — have captivated fans not only in Japan but around the world. Now, Chiikawa's first-ever movie, Chiikawa the Movie: The Secret of the Mermaid Island, is set to open on July 24. The film adapts what's known as the "Siren arc," a long-running storyline and one of the series' most popular, which regularly trended on social media as new installments were released. Under Nagano's full supervision, the movie brings the characters' adventure to life with sweeping music and powerful visuals.
©Nagano / 2026 "Chiikawa the Movie" Production Committee
