A new CHUMS flagship store will open at COCOON CITY in Saitama Shin-Toshin on March 27, 2026. The outdoor and casual brand, distributed in Japan by Landwell Corporation, is launching its first directly operated store in Saitama Prefecture.
Store Concept: Experience the Brand's "Roots"
The new store's interior design evokes the original CHUMS store that once stood in Hurricane, Utah, where the brand's history began. The classic and warm design captures the brand's spirit of playfulness and approachability, creating an inviting shopping experience.
Store Information
| Item | Details |
|---|---|
| Store Name | CHUMS COCOON CITY Store |
| Opening Date | March 27, 2026 (Friday) |
| Address | COCOON CITY, COCOON 2, 2nd Floor, 4-263-1 Kishikicho, Omiya-ku, Saitama-shi, Saitama Prefecture |
| Business Hours | https://www.chums.jp/news/241 |
| News Page | @chums_cocooncity_229 |
Opening Campaign
Customers who spend ¥5,000 or more (tax included) will receive a novelty strap as a gift.
*Available while supplies last.
Limited Products
[Saitama Limited - Irregular Release] "CHUMS × Jumangoku Manju"
A special collaboration with Jumangoku Manju, a renowned confection from Saitama. The traditional sweet features a double imprint of the Booby Bird icon and the brand name spelled out in hiragana as "ちゃむす" (chyamusu).
- Sales Start: March 27, 2026 (Friday) to
(Limited quantity per day, available while supplies last) - Note: Stock will arrive in batches over the first few days after opening.
This product is planned for irregular restocking and sales in the future.
Souvenir Goods
Exclusive CHUMS COCOON CITY store souvenir series.
The design is inspired by the address sign mounted on the exterior wall of the factory in Hurricane, Utah, where CHUMS was founded and continues to operate today.
(From left) Souvenir T-Shirt ¥4,950 (tax included) / Souvenir Sierra Cup ¥1,980 (tax included) / Souvenir Sticker ¥550 (tax included)
About CHUMS
The brand's founder, a river guide on Colorado River in Utah, developed eyewear retention straps to prevent sunglasses from falling into the water during rafting. This led to the creation of CHUMS's first product, the "CHUMS Original Retainer."
After establishing a factory in Hurricane, Utah, the brand introduced its mascot, the Booby Bird, and began expanding into apparel using sweatshirt materials. Celebrating its 40th anniversary in 2023, CHUMS continues to create products that fulfill the desire for "wouldn't it be great if there was something like this" in everyday life.
Brand Mascot: Booby Bird
The Blue-footed Booby inhabits coastlines from Ecuador to southern Mexico and the Ogasawara Islands in Japan. Known for being very friendly and lacking wariness, South American fishermen call them "bobo" (foolish bird). The name shares its root with "booby prize," which refers to second-to-last place.
CHUMS Japan Official Website: http://www.chums.jp/
CHUMS Japan Official Instagram: https://www.instagram.com/chums_japan/
CHUMS Japan Official X: https://twitter.com/chumsjapan
CHUMS Japan Official Facebook: https://www.facebook.com/shop.chums.jp/
CHUMS Japan Official YouTube: https://www.youtube.com/user/ChumsOfficial
"CHUMS®", "BOOBY BIRD®", and "ブービーバード®" are registered trademarks of Landwell Corporation.
