Tokyo Takanawa Butterista, the butter sweets brand that has sold 200,000 units in 5 months since its launch, is now available at PLUSTA Gift Tokyo Gift Palette inside Tokyo Station starting February 3, 2026.
About Tokyo Takanawa Butterista
Doshisha Co., Ltd. launched Tokyo Takanawa Butterista as a new butter sweets brand based in Tokyo's Takanawa area, where their Tokyo headquarters is located. With the mission "Make everyday a little more refined," the brand offers luxurious and special butter confections.
Website: https://www.amine.jp/c/tokyo_takanawa_butterista/
Since launching in September 2025, the brand has gained tremendous popularity at pop-up events in major Tokyo stations. The flagship product "Brûlée Butter Tart" has achieved sales of 200,000 units (sales period: September 2025 to January 2026) in just 5 months.
As the year-end period approaches with increased demand for sweets gifts during Valentine's Day, White Day, farewell parties, and appreciation events, Tokyo Takanawa Butterista is expanding to PLUSTA Gift Tokyo Gift Palette inside Tokyo Station, making it easier for travelers and commuters to purchase this trending new Tokyo souvenir.
Product Introduction
Tokyo Takanawa Butterista Brûlée Butter Tart
Product Features
The Tokyo Takanawa Butterista Brûlée Butter Tart is an elegant bite-sized tart that lets you enjoy luxurious butter flavor and three distinct textures. Experience the crispy caramelized surface, smooth caramel chocolate filling, and crispy tart crust.
The stylish square-shaped tart is filled generously with rich, smooth caramel chocolate. The surface is coated with crispy caramelized crunch, creating an exquisite balance of bittersweet and sweet flavors.
Experience the new butter luxury delivered from Tokyo Takanawa.
Package Design
The gold and off-white balance on the top of the package evokes luxury, modernity, and naturalness. Partial use of Japanese patterns expresses the history and culture of Tokyo Takanawa.
The floral pattern on the package is inspired by the "Hanamizuki" (flowering dogwood), the official tree of Minato Ward, Tokyo.
Sales Information
Location: PLUSTA Gift Tokyo Gift Palette (Tokyo Gift Palette 1F)
Address: 1-9-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 (Inside JR Tokyo Station)
Sales Period: Starting February 3, 2026
Business Hours: 9:30 AM to 8:30 PM (9:00 AM to 8:30 PM on weekends and holidays)
Products: Tokyo Takanawa Butterista Brûlée Butter Tart
Prices:
- 5 pieces: ¥972 (tax included)
- 8 pieces: ¥1,512 (tax included)
*Products may be sold out. Pre-orders and reservations are not available.
Brand Story
Tokyo Takanawa Butterista
Mission of BUTTERISTA
With the mission "Make everyday a little more refined," the brand offers luxurious and special butter confections set in the emerging district of Tokyo Takanawa.
Toward a New Culture
The aroma of high-quality butter enclosed in refined Western confections. A fusion of Japanese delicacy with traditions and culture that have been nurtured over time, combined with the latest technology.
A new luxury delivered from Tokyo Takanawa to the world.
Tokyo Takanawa Butterista Instagram: https://www.instagram.com/tokyo_takanawa_butterista/
About Doshisha Co., Ltd.
Company Name: Doshisha Co., Ltd.
Representative: President & CEO Masayuki Nomura
Locations:
- Osaka Headquarters: 1-5-5 Higashi-Shinsaibashi, Chuo-ku, Osaka 542-8525
- Tokyo Headquarters: 2-21-46 Takanawa, Minato-ku, Tokyo 108-8573
- Tokyo Headquarters Building 1: 1-8-10 Higashi-Oi, Shinagawa-ku, Tokyo 140-0011
Founded: January 1977
Capital: ¥4,993 million
Website: https://www.doshisha.co.jp/
