A seven-day pop-up shop for Curaprox, the premium Swiss oral care brand loved in more than 90 countries around the world, is opening at Isetan Urawa store's 6th floor, The Stage #6, from Wednesday, August 12 through Tuesday, August 18, 2026. The shop is run by Curaden Japan Co., Ltd. (Taito-ku, Tokyo), and a dental hygienist will be on hand throughout the event to offer advice and guidance on how to use the products.
Healthy teeth are a lifelong treasure, and visitors are welcome to stop by during the event, which runs until 6:30 PM on the final day.
The lineup is centered on the popular ultra-fine-bristle toothbrush "CS5460," alongside the brand's signature Fruit Mix paste toothpaste and travel sets, plus a range of items available only during the pop-up period.
For Mitsukoshi Isetan App Members
Customers who show a Mitsukoshi Isetan app coupon and spend ¥4,400 (tax included) or more can enter a prize drawing for toothbrushes and other items.
For New MI Card Members
Customers who newly sign up for an MI Card and spend ¥4,400 (tax included) or more can enter the prize drawing once. (Downloading the Mitsukoshi Isetan app allows customers to enter twice in total.)
The brush has ultra-fine bristles made from CUREN® polyester fiber, developed by Switzerland's Curaden, densely packed into an ultra-soft head. Rather than scrubbing, gently brushing with it helps remove plaque without applying pressure, leaving teeth feeling smooth.
About Curaprox
Curaprox is a premium oral care brand that was born in Switzerland in 1972 and is now loved in more than 90 countries worldwide. Its brightly colored, high-quality toothbrushes are designed for people who value thorough at-home self-care, offering a gentle, enjoyable, and effective way to brush.
Better health for you: brush with a smile, with Curaprox.
