The special website for "Daimaru Matsuzakaya Spring Beauty Up," packed with the latest department store cosmetics information, is now open for a limited period from February 18, 2026 (Wednesday) to March 31, 2026 (Tuesday)!
As a special campaign, a collaboration with "Licca-chan" (released by Takara Tomy Co., Ltd.) has started! During the campaign period, customers who purchase ¥7,000 or more (tax included) per transaction at the cosmetics department of participating Daimaru Matsuzakaya stores or at DEPACO (cosmetics online store), and enter through the dedicated form, will have a chance to win an original design "Licca-chan Charm Pouch" by lottery. A total of 700 winners across all stores will be selected.
Campaign Period: February 18, 2026 (Wednesday) 10:00 AM to March 31, 2026 (Tuesday) 11:59 PM
Participating Stores
Daimaru: Shinsaibashi Store, Umeda Store, Kyoto Store, Kobe Store, Tokyo Store, Sapporo Store, Suma Store, Ashiya Store, Shimonoseki Store, Fukuoka Tenjin Store
Matsuzakaya: Nagoya Store, Ueno Store, Shizuoka Store
Additionally, for customers who shop in-store only, those who meet the campaign conditions will receive one "Licca-chan Glitter Sticker (2 designs available)" on a first-come, first-served basis.
During the campaign period, special in-store announcements featuring Licca-chan's cute voice will be played at participating stores. Please visit the stores to hear Licca-chan's special message!
In-Store Announcement Participating Stores
Daimaru: Shinsaibashi Store, Umeda Store, Kobe Store, Tokyo Store, Sapporo Store, Suma Store, Shimonoseki Store, Fukuoka Tenjin Store
Matsuzakaya: Nagoya Store, Ueno Store, Shizuoka Store
"Daimaru Matsuzakaya Spring Beauty Up" Starts February 18 (Wednesday)!
"Daimaru Matsuzakaya Beauty Up" is a special promotion that provides new and notable cosmetics information according to each season (spring, summer, fall, winter), along with various enjoyable and beneficial shopping campaigns at Daimaru Matsuzakaya cosmetics departments and DEPACO (Daimaru Matsuzakaya cosmetics information media and online store).
The quarterly magazine "DEPACO BEAUTY UP PRESS Spring Issue" is currently being distributed at cosmetics departments in Daimaru Matsuzakaya stores. The special website also offers a digital magazine. This issue features notable personality Kisora showcasing "3 Spring Color Makeups"! The content also includes spring color cosmetics gathering trendy shades and new cosmetics actually purchased by the DEPACO editorial team.
Campaign Period: February 18, 2026 (Wednesday) to March 31, 2026 (Tuesday)
Participating Stores & Online Store: Cosmetics departments at 14 participating Daimaru Matsuzakaya stores / DEPACO (Daimaru Matsuzakaya cosmetics information media and online store)
Store and brand list: https://depaco.daimaru-matsuzakaya.jp/shop/pages/store-brandlist.aspx
About "Licca-chan" (Released by Takara Tomy Co., Ltd.)
The dress-up doll "Licca-chan" was born in 1967 and has consistently reflected the times and trends while creating products that embody children's dreams and aspirations.
It allows enjoyment of "pretend play" and "fashion play" using dresses and houses, with the characteristic of having detailed profiles including age, family, and friends since its initial release.
In recent years, the brand has expanded to be loved by adults who have grown up with Licca-chan, and Licca-chan has also broadened her activities as a talent. Licca-chan's own social media accounts have become a major topic.
Licca-chan Official X (formerly Twitter): https://x.com/bonjour_licca
Licca-chan Official Instagram: https://www.instagram.com/bonjour_licca
Licca-chan Official YouTube: https://www.youtube.com/@Licca-chan_official
What is DEPACO (Daimaru Matsuzakaya Cosmetics Information Media & Online Store)?
DEPACO is a department store cosmetics "media commerce" operated by Daimaru Matsuzakaya Department Stores, Inc. It combines an "information media" packed with recommended department store cosmetics information and an "online store" where you can shop conveniently.
DEPACO Official Website: https://depaco.daimaru-matsuzakaya.jp/shop/default.aspx
DEPACO Official Instagram: https://www.instagram.com/depaco_official/
DEPACO Official X (formerly Twitter): https://twitter.com/depaco_official
