Kansai-Exclusive DROOLY Brand Opens First Tokyo Pop-Up at Keio Department Store Shinjuku

Published: February 19, 2026
Kansai-Exclusive DROOLY Brand Opens First Tokyo Pop-Up at Keio Department Store Shinjuku

DROOLY, a sweets brand specializing in "Cheese with Honey" confections, is bringing its signature baked goods to Tokyo for the first time. The Kansai-exclusive brand will open a limited-time pop-up store at Keio Department Store in Shinjuku from February 24 to April 9, 2026.

Cheese with Honey: A Beloved Combination

DROOLY features Drooly the Bear, a character who loves pairing cheese with drizzled honey. Since launching at Hanshin Umeda Main Store in April 2022, the brand has gained a loyal following with its unique flavor combinations.

The pop-up will feature an Assorted Box containing three popular baked goods. Highlights include Financiers made with rich Gorgonzola and honey, Cookies sandwiching creamy Camembert chocolate between honey and Hokkaido milk-infused dough, and Galettes combining Gouda cheese with honey.

All of the brand's signature products will be available at the pop-up. Tokyo visitors can now experience these distinctive sweets that have been delighting customers in the Kansai region.

DROOLY Pop-Up Store Information

Store Name: DROOLY Keio Department Store Shinjuku

Period: February 24, 2026 (Tuesday) to April 9, 2026 (Thursday)

Address: 1-1-4 Nishi-Shinjuku, Shinjuku-ku, Tokyo
MB Floor, Food & Restaurant Section, Confectionery Sales Area

Hours: 10:00 AM to 8:30 PM
※Sundays and holidays: until 8:00 PM. Operating hours follow the department store schedule.

DROOLY Pop-Up Display

Featured Products

Financier [Gorgonzola with Honey]

Financier Gorgonzola with Honey

A sophisticated yet gentle financier featuring rich Gorgonzola paired with perfectly complementary honey. An accent of Guérande salt subtly enhances each flavor.

(Gorgonzola accounts for over 60% of the cheese powder used)

5 pieces: ¥972 (tax included)
10 pieces: ¥1,944 (tax included)

Cookie [Camembert with Honey]

Cookie Camembert with Honey

Creamy Camembert chocolate* sandwiched between cookies made with honey and Hokkaido milk. The balance of saltiness and sweetness creates a delightful harmony.

(Camembert accounts for 73% of the cheese powder used)

*Uses chocolate coating

10 pieces: ¥1,080 (tax included)
20 pieces: ¥2,160 (tax included)

Assorted Box

Assorted Box

An assorted selection featuring the popular Financiers, Cookies, and Galettes in one box.

16 pieces: ¥3,240 (tax included)

Contents:

  • Financier [Gorgonzola with Honey] × 6 pieces
  • Cookie [Camembert with Honey] × 6 pieces
  • Galette [Gouda with Honey] × 4 pieces

Brand Story

DROOLY Brand Logo

I'm a bear. My name is Drooly.

My favorite way to eat cheese:
Drizzle honey on top.

Various cheeses and sweet honey aromas.
Gorgonzola, Camembert too—
each a bit grown-up, yet gentle in flavor.

A delicious way I want everyone to try.

Permanent Store Information

Store Name: DROOLY Hanshin Umeda Main Store

Address: 1-13-13 Umeda, Kita-ku, Osaka 530-8224, B1

Phone: 06-6345-2853

Hours: 10:00 AM to 8:00 PM
※Operating hours follow the department store schedule

Official Website: https://drooly.jp/

Official X (Twitter): https://x.com/DROOLY_PR/

Official Instagram: https://www.instagram.com/drooly_jp_official/