Breakfast is easy to neglect amid busy daily routines. According to a survey by the Ministry of Health, Labour and Welfare, the rate of skipping breakfast is higher than for lunch or dinner and has been rising gradually year by year. Among generations with busy lives in particular, the need for "nutrition that is easy to get" is thought to be growing.
Against this backdrop, Hanshin Umeda Main Store will hold its first event on the theme of breakfast, "Ashita no Asagohan" (あしたの朝ごはん), from November 25 (Wed) to 30 (Mon), 2026. The event was planned with the hope that visitors will get up just a little earlier and enjoy their mornings a bit more luxuriously than usual. Morning plates, freshly brewed coffee, breads, baked sweets, and other items for brightening up everyday life will line up at the venue, which suits both bread lovers and rice lovers and also works as a small treat.
Event Overview
Event Name: "Ashita no Asagohan" (あしたの朝ごはん)
Venue: Hanshin Umeda Main Store, 1st Floor, Shokusai Terrace (食祭テラス)
Period: November 25 (Wed) to 30 (Mon), 2026
Shokusai Terrace Official Instagram: https://www.instagram.com/hanshin_1ffoodevent/?hl=ja
*Items are available while supplies last.
Warm Soups for Cold Days and Breads
Osaka | FOOD ORCHESTRA
- Green Smoothie: ¥601 per cup
Okinawa | TESIO (自家製ハム・ソーセージ専門店, homemade ham and sausage specialty shop)
November 25 (Wed) to 27 (Fri). From the 28th (Sat) onward, only retail goods are sold.
- Rich Soup With Melting Mozzarella Sausage: ¥1,100 per cup
Kumamoto | ツカノマパン
November 27 (Fri) and 28 (Sat)
- マチネのツカノマ (with a drink): ¥1,201 per serving
- Autumn Soup: ¥501 per cup
- Winter Soup: ¥701 per cup
Hyogo, Tamba | 薪火野/イチとニ
November 29 (Sun) and 30 (Mon)
- Campagne Yume Asahi (カンパーニュ ユメアサヒ): ¥3,024 each
- Brioche Paysanne (ブリオッシュ ペイザンヌ): ¥2,700 each
Morning Plates Including Japanese, Western, and Taiwanese Dishes
Vendors Appearing November 25 (Wed) to 27 (Fri)
Osaka, Higashisumiyoshi | fudan (ふだん)
- Mackerel Sushi Set Meal: ¥2,420 per serving
Osaka, Tennoji | 音と食 凹（au）
- ビーフンミー (rice vermicelli noodles with seasoned minced pork): ¥1,451 per serving
Vendors Appearing November 28 (Sat) to 30 (Mon)
Osaka, Abeno | 10e.DIXIÉME (ジューイー ディズィエム)
- Crêpe: ¥2,200 per serving
Saga, Karatsu | 料理屋あるところ
- Onigiri (rice ball) set with hojicha: from ¥1,045 per serving
Nagano, Chino | EMMA's FOOD&GROCERY
- EMMA standard: ¥1,080 each
Osaka, Tennoji | WOOST engine meals
- Meat bao (肉包子): ¥551 each. Sold at the FOOD ORCHESTRA booth.
Vendor Appearing November 26 (Thu)
ogawaya / nanaoro
- Campagne or yeast banana bread, with a vegetable plate and soup: ¥1,870 per serving
Vendors Appearing November 25 (Wed) to 30 (Mon)
SAN's menu is not served on November 29 (Sun).
Osaka, Naniwa | SAN
- Focaccia sandwich, rigatoni, and soup set: ¥2,200 per serving
Osaka, Naniwa | SAN
- チルブル hotcake and drink set: ¥1,980 per serving
Vendor Appearing Only on November 29 (Sun)
Osaka, Miyakojima | 菓宵
- SAN and 菓宵 collaboration plate: ¥3,300 per serving
The collaboration plate is offered at the SAN booth.
- Session length: 60 minutes per session (including changeover time), with guests changing at each session
- Capacity: 10 guests per session
- Seats are first come, first served, and registration closes once they are full.
Coffee and Snacks for a Small Indulgence
November 25 (Wed) only | Osaka, Tsurumi | Bird
- Doughnuts (1 box of 5, with a paper bag): ¥1,501 (limited to 100)
November 26 (Thu) only | Hyogo, Inagawa | 服部菓子店
- Marron (chestnut) pie: ¥751 each
November 25 (Wed) only | Osaka, Miyakojima | 菓宵
- Scone set (1 serving, with black tea): ¥3,850
November 27 (Fri) only | Ishikawa, Kanazawa | PONY PONY HUNGRY
- Honey lemon muffin made with Ishikawa-grown flour: ¥432 each
- Kaga bo-hojicha and poppy seed cake: ¥432 each
November 28 (Sat) to 30 (Mon) | Osaka, Tennoji | YARD Coffee & Craft Chocolate
- Morning BLEND Coffee: ¥581 per cup, or ¥2,484 for 150 g (exclusive to Hanshin Umeda Main Store)
November 25 (Wed) to 27 (Fri) | Tokyo, Nakameguro | ONIBUS COFFEE
- Coffee beans (1 bag, 100 g): from ¥1,101
- Drip coffee: from ¥791 per cup
Flowers will also be on sale, and workshops such as making homemade miso (手前味噌) and enzyme syrup will be held from time to time during the event.
