New items are joining Bandai Namco Nui's ECO Nui line, a series of sustainable plush toys made from recycled fabric and cotton, with a fresh lineup arriving in August 2026. This time, Sanrio Characters make their ECO Nui debut with Hello Kitty, My Melody, and Kuromi. Alongside the tabletop-style plush toys, a new ECO Nui Mascot line offers pieces small enough to carry every day. The result is a collection that's easy to enjoy sustainably — cute, unassuming, and simple to keep part of daily life.
About ECO Nui
STORY
Warmth that's gentle on the planet and on the heart — cute, and properly ECO.
Making the eco-friendly choice cuter, and easier to live with. A plush toy made with the earth in mind, just for you.
Product Details
ECO Nui Hello Kitty — ¥2,640 (tax included), approximately 14 cm tall, tabletop-style plush
ECO Nui Mascot — Hello Kitty, My Melody, and Kuromi, ¥1,650 each (tax included)
Each comes with a portable plastic hook for carrying.
© 2026 SANRIO CO., LTD. APPROVAL NO. L671918
